Dunelm Optical launches new website

The company hopes the website will increase online sales by providing easy to access information and videos

Dunelm Optical website

Dunelm Optical has launched a new website that has been designed to provide a more user-friendly experience to customers looking to access product information.

CEO of Dunelm Optical, Peter Beaumont, said: “This smart new website not only looks visually stunning but affords users the ability to navigate through our extensive range of products and services with ease. I believe this will help drive an increase in online sales, enabling us to keep our products competitively priced and remain great value to customers.”

Product images can be enlarged with an automatic zoom function for viewing details and embellishments on the company’s eyewear, cases and surfaced lenses.

News updates and a lookbook provide users with information on the latest product releases with videos from London Fashion Week also available to watch.