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Fashions of the future

De Rigo's marketing executive, Hannah Alley, spoke to OT  about the futuristic design inspiration behind its new brand at 100% Optical 2018

27 Feb 2018 by Florence Adu-Yeboah

In the flurry of eyewear activity that took place at 100% Optical, from hundreds of eyewear stands, to carefully curated fashion shows showcasing the latest styles and trends, there was one launch that generated a unique buzz, De Rigo Vision’s new brand Trussard frames. OT speaks to De Rigo UK about the design inspiration behind the collection.

Can you tell us a little bit about Trussardi?

Trussardi was founded in Bergamo in 1911 and is a world-renowned lifestyle company with connotations of elegance and eccentricity. Besides creating fashion collections, food and design, the group was one of the first fashion brands to explore the food sector, with its Café Trussardi and the award-winning ‘II Ristorante – Trussardi alla Scala’ restaurant.

Creative director, Gaia Trussardi, injects sophistication and elegance into the collection, reviving a combination of classic shapes and modern colours for a unique, highly recognisable eyewear collection that stands out from the crowd.

Trussardi eyewear

What are the main elements of the Trussardi 2018 Collection? 

The Trussardi collection holds a charismatic spirit, representing the classic Trussardi values with style and grace. Featuring a clever combination of classic lines, irregular shapes and neutral hues with exclusive acetate textures and noble materials such as aluminium and carbon it provides a glimpse into the forms and fashions of the future. 

How does Trussardi utilise key eyewear trends of 2018? 

Many of the new Trussardi frames feature carbon fibre, reintroduced in a super modern fashion; intertwined with transparent acetate for a stylish look. Meanwhile rounder, more abstract shapes are showcased for a fun, experimental take on eyewear. For example, the model ‘STR213’ cleverly combines metal and acetate with a rounded front, inspired by the ‘70s and embellished with an arched double bridge. 

For more information, visit the De Rigo website. 


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