Essilor has launched its new Road Pilot Lens, which is designed to help independent practices enter the ophthalmic driving lens category.
The lens combines two new technologies to enhance confidence, comfort and driving performance during night-time, lower light and challenging weather conditions, the company explained.
Road Pilot Lens is offered exclusively with Crizal Drive anti-reflective coating, which Essilor said offers up to 90% less reflection than a simple hard coat.
It is also available in single vision and Varilux forms and can be enhanced with Transitions XTRActive, which adapts to varying light conditions.
“It is a 24/7 solution for Britain’s 35 million motorists, and a new but big niche market,” Essilor’s commercial director, Randeep Gill, explained.
Mr Gill added: “The consumer multi-pair proposition is compelling as the Varilux lens is designed to be kept in the car where it is needed, and required by law in France, Spain and Switzerland.
“Consumers can keep Road Pilot Transitions XTRActive in their car and keep their first pair for everyday use. Multi-pair sales are increasing in the UK, and our partners are outperforming the market average here as we train their staff on how to recommend to patients their best visual solution.”
Essilor is offering sales training on how to present the lens in multi-pair options, with a CET accredited training programme, called Keys to Road Pilot.
For more information visit the company's website.