Driving is a new eyewear deal

Rodenstock and Porsche Design extend their contract for a further 10 years, Opti trade show announcement reveals

Rodenstock and Porsche glasses

Global manufacturer of lenses and frames, Rodenstock, and the Porsche Design Group, are extending their eyewear licence contract by a further 10 years until 2027.

Under the deal, the Porsche Design Group will grant Rodenstock with the global licence for the development, production and sale of Porsche sunglasses, ophthalmic frames and complete reading spectacles for men and women.

Both chief executives, Oliver Kastalio and Dr Jan Becker, signed the mutual agreement at the international trade fair, Opti, in Munich (28–30 January)

The move sees Rodenstock underline its strategy to continue to focus on the successful, high-turnover eyewear brands in its portfolio.

Rodenstock chief executive, Mr Kastalio, said: "We have been working with the Porsche Design Group very successfully for over 15 years and will continue this successful collaboration on the same scale. I am delighted about it."

Porsche Design Group’s chief operating officer, and spokesman of the board of directors, Dr Becker, explained: "The spectacles sector, and particularly the sunglasses sector, has a very long and extremely successful history at Porsche Design.”

“In Rodenstock, we have found a strategic partner with which we not only share the same values, but with which we also intend to continue to expand this important segment for us over the next few years,” he added.

Looking to the future, Dr Becker revealed: “Before the end of this year, we intend to launch several more highly attractive models which embody our market value such as functional design, innovation and top-quality.

“We are delighted to be continuing our successful collaboration with Rodenstock," he concluded.