Creating a storm

British collaboration celebrated with the launch of 10 new sunglasses


International Eyewear’s managing director, Bob Preston, said: "International Eyewear is proud to have worked alongside Storm London, a brand that has so many similarities with ourselves, such as a focus on independent stockists, British heritage, quality products and affordable prices."

"These parallels have contributed to making the design collaboration so successful," he concluded.

Storm London was developed in London in 1989 to provide innovation in watch design and it is the only recognised British fashion watch brand on the market today.

The product portfolio has diversified and now includes jewellery, accessories and apparel, as well as eyewear.

Storm London’s brand manager, Alya Kepa, explained: "Storm is a brand with a strong UK heritage, a unique brand identity, outstanding quality and trend-setting style. Storm is a complete brand."

For more information, visit International Eyewear’s website.