Over 50 shades for Eyestuff collection

Colourful new frames launched by International Eyewear

25 Jul 2016 by Robina Moss

International Eyewear Eyestuff advertisement campaignInternational Eyewear has launched 51 new ophthalmic frames into its Eyestuff collection. The new releases are aimed at the 12–18 age range and showcase the new logo branding, which has been designed in collaboration with artist David Shillinglaw.

The new frames are all available in a mixture of vibrant or muted hues, with some models featuring three colours allowing for more daring colour combinations.

Varied eye sizes and simplistic designs make the Eyestuff collection suitable for an expanded audience, according to the company.

Matt finishes and textured effects, such as side etching, as well as multi-layer acetates have been used in the new range to create subtle design features. A new tip on all of the frames includes an eye symbol.

International Eyewear’s product development manager, Rosemary Morton, said: “We have witnessed eye-opening changes in the optical market. Children are changing, their tastes are becoming more mature and the sizes are getting bigger.”

International Eyewear’s managing director, Bob Preston, added: “Attitudes towards eyewear are also changing. Frames provide confidence and are becoming more and more part of the wearer's optical wardrobe.

“With this in mind, we have introduced 51 bold, colourful and dynamic styles to the Eyestuff collection. For summer 2016, the funky and fresh models feature the latest trends in eyewear.”

Matt finishes and textured effects, such as side etching, as well as multi-layer acetates have been used in the new range to create subtle design features. A new tip that includes an eye symbol also features on all of the frames.

For more information, visit the International Eyewear website.

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