Lens promotion launched for independents

Rodenstock discount and free glazing initiative celebrates new ColorMatic IQ 2 lenses

02 Jun 2016 by Robina Moss

Sunny Days with Rodenstock campaignRodenstock is inviting independent opticians to enjoy Sunny Days with Rodenstock. The lens promotion is designed to ensure that independent practitioners have everything they need to provide the best sun protection for their patients this summer, according to the company.

Following the recent launch of the new ColorMatic IQ 2 lenses, the Sunny Days with Rodenstock lens promotion offers special net prices, equating to a 40% discount off ColorMatic IQ 2 and Polarised lenses (with the exception of sports lenses), including free glazing or remote edging, during June and July.

A key feature of the new ColorMatic IQ 2 photochromic lenses is their new ‘true’ colours, due to single-coloured molecules.

The new lenses offer deeper colours at higher temperatures, achieving a better balance between the degree of darkening, fast fading and clarity indoors. They also offer a longer photochromic life, due to improved dyes.

To support the promotion, Rodenstock is supplying free point-of-sale materials including bespoke posters, showcards and patient mailers.

Rodenstock UK’s lens product manager, Debbie Bathgate, told OT: “The new ColorMatic IQ 2 lenses have been very well received, particularly the stunning new colours. Combined with the Polarised lens options, free glazing and bespoke marketing support, this promotion offers the independent optician an unbeatable tool for summer sales.”

For more information, visit the Rodenstock website.

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