Frames collections expanded for young spectacles wearers

Dunelm Optical launches over 30 new styles for children and teenagers

25 Apr 2016 by Robina Moss

Dunelm Optical frame OMG! 6023Dunelm Optical has announced significant expansion of its frames selection for fashionable young spectacles wearers.

The company’s 2016 collection sees the addition of 10 new boys and girls frames to its WhizKids range. The company has also launched the new OMG! brand for teenagers.

The new OMG! collection features 23 styles that take their inspiration from fashionable adult styles (pictured is OMG! 6023). The range was developed by the company directly in response to opticians’ requests for a teen-specific collection of wearable designs, such as wayfarer and cat’s eye styles.

The new, lightweight WhizKids frames in durable acetate and metal are specially designed to suit small features and the energetic lifestyles of young wearers.

For active toddlers the curly sides on the new Whizkids Nawata frame have been designed to fit snuggly around small ears and remain in place.

Vibrant hues, from bold pinks to teals, and bicolour designs feature strongly in the new range, including standout details such as contrasting tips.

Dunelm Optical’s managing director, Peter Beaumont, told OT: “Eyewear is increasingly being used as a style statement by many young people, and these collections reflect this positive trend.”

He added: “Young spectacles wearers are very much aware of the eyewear styles sported by their older siblings, adult family members and celebrities, and are keen to replicate these design choices in their own frames.

“Our designs incorporate practical considerations such as the active lifestyles and smaller eyes and face shapes of young wearers, with the trend-led styling seen across our adult ranges.”

Dunelm Optical surfaces all its children’s frame lenses so that thickness is kept to a minimum, at no extra charge.

For more information, visit the Dunelm Optical website.


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