De Rigo Vision enters into partnership with Nina Ricci

First eyewear collection to be launched in September

29 Jul 2015 by Robina Moss

De Rigo Vision and perfume and fashion brand Nina Ricci have announced the signing of a licence agreement for the design, production and worldwide distribution of the Nina Ricci-branded optical and sun collection.

The first Nina Ricci eyewear will be launched by De Rigo in September, and will be distributed to the public through optical practices and department stores, as well as Nina Ricci boutiques.

The Nina Ricci brand was founded in 1932 by Maria Nielli and her son, Robert Ricci, and was a pioneer of French haute couture. It is now led by its new artistic director, Guillaume Henry.

Chief executive of De Rigo Vision, Michele Aracri, said: “We are delighted to include Nina Ricci licences in our portfolio. I believe in the strategic value of this partnership which has tremendous potential for growth, both in the French market and in the international market, thanks to the unique and extraordinary heritage of the brand that Guillaume Henry reinterprets with a contemporary and personal touch.”

Ralph Toledano, president of the Puig Fashion Division, which owns the Nina Ricci brand, said: "We very much look forward to this collaboration. We share the same values of creativity, high quality and integrity with De Rigo, and are confident that our partnership will offer Nina Ricci the position it deserves in the field of optical and sun eyewear."

De Rigo has a range of optical retail businesses including its affiliate company, Boots Opticians in the UK. It also owns the chains General Optica in Spain, Mais Optica in Portugal and Opmar Optik in Turkey.

De Rigo products are distributed in 80 countries, mainly in Europe, Asia and the Americas, through 13 companies and over 100 independent distributors. Its own brands are Lozza, Police and Sting, and its licensed brands include Blumarine, Carolina Herrera, Chopard, Escada, Furla, Lanvin, Loewe and Tous.

For more information, visit the De Rigo Vision website.


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