Dunelm Optical to launch 150 new styles at Optrafair

Company celebrating 2015 optical and sunglasses collections

24 Mar 2015 by Robina Moss

Dunelm Optical will present over 150 new styles at Optrafair next month (18–20 April, Birmingham NEC) to celebrate the launch of its 2015 optical and sunglasses collections.

The latest ranges from each of the brands such as Paul Costelloe, Celine Dion, Julian Beaumont, Retro and WhizKids, will be brought together at the show. The major release will be new additions to the Janet Reger collection, which will be unveiled exclusively for Optrafair by the late designer’s daughter, Aliza Reger, who is chief executive of the business.

Dunelm Optical director, Peter Beaumont, said: “We’ve supported Optrafair each year since it started, showcasing high quality products for every occasion, from evening wear to sportswear, and to suit a full range of tastes and budgets.”

Mr Beaumont added: “We’ll have our team of reps on the stand to introduce new frames and to give valuable advice throughout the three-day show, as well as a new selection of catalogues for opticians.”

Dunelm Optical will be on stand N40. For more information, visit the Dunelm Optical website


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