100% Optical

100% Optical exhibitors: new lenses, software launches, prize draws and more

Find out what to expect from the show floor as exhibitors announce plans for the event

Three frames in patterns ranging from red to pink are arranged over a pink silk ribbon laid out on a marble backdrop. The spiked heel of a pink shoe is arranged on one side, and red flowers are laid on the other
Emporium Eyewear

In the final few weeks ahead of 100% Optical, which takes place on 24–26 February, exhibitors continue to reveal their planned activities for the show.

From equipment suppliers to software, lenses to prize-draws, OT gathered the latest plans from exhibitors.

Caledonian Optical

Caledonian Optical will host the exclusive launch of the light-sensitive lens, NeoChromes, at 100% Optical.

Mark Robertson, head of manufacturing at Caledonian Optical, said: “We are excited to share our comprehensive collection of high-quality ophthalmic lenses and cutting-edge technological innovations, along with our sustainable practices and collaborations at 100% Optical.”

Visitors to the Caledonian Optical stand, E120, can experience a virtual tour of the manufacturer’s new laboratory, and Robertson will also host an interactive session detailing how the company is implementing sustainable practices across operations.

In partnership with IOT Lenses, Caledonian Optical will share insights on the importance of providing advice to patients on lens care, through which delegates can get hands-on to explore the impact of wear and tear on lens performance and quality.

Stand: E120. boxout


Optinet, the IT services division of the National Eyecare Group, will launch its new cloud-based practice management software system at 100% Optical.

The company suggested the new system, Optinet Nova: “Not only inherits the strengths of the company’s flagship PMS – Optinet Flex – but introduces a new era of accessibility, scalability and collaboration.”

Visitors to the Optinet stand, M350, will be able to receive a demonstration of the new system.

Chris Smith, Optinet operations director, explained that the new service has been developed “from the ground up” and builds on the success of the Optinet Flex system.

“This means we have kept everything users love about Flex, but looked at how we could make their experience even better,” he added.

A computer screen displays a dispense summary from the Optinet Nova software system
Optinet Nova


CooperVision returns for its second year at 100% Optical, building on its Fresh Thinking campaign, which first launched during the show in 2023.

Last year, CooperVision surveyed 1100 optical professionals and patients on improving the contact lens experience.

This year, the team will share the results of the survey, along with insights from a roundtable with eye care professionals and a patient discussion group.

“Optical peers have been invited to demonstrate how these learnings can enable a fresh start for the contact lens patient fitting journey,” the company shared, adding that its ambition is: “Driving efficiencies in practice with better contact lens conversion and retention rates whilst offering an improved patient experience that encourages a lifetime of wear and loyalty.”

Delegates will be able to experience interactive activities on the stand and participate in CPD workshops.

Stand: L320.

Emporium Eyewear

Emporium Eyewear will present its latest collection of spectacle frames at 100% Optical and has invited delegates to explore the range at the show.

Introducing the Uniq collection, Malcolm Cooperman, managing director of Emporium Eyewear, said: “We have launched a bold range of frames that not only reflect the latest trends but also empower individuals to express their unique personalities through a kaleidoscope of colour.

“We look forward to welcoming visitors to our stand and sharing our passion for eyewear innovation.”

Stand D33.


EssilorLuxottica will showcase its 2024 launches at 100% Optical, including its ES 700/800 edger range, as well as Vision-S and Vision-R 800.

New equipment from distribution partners including Medmont Meridia Topographer and Medmont Perimeter, and Takagi slit lamps, will also be on display.

Eyewear from the company’s portfolio will be a highlight, including the Ray-Ban Reverse and Jimmy Choo frames, while lens innovations will also be available.

During the show, EssilorLuxottica will be raising awareness of the free training available through the Leonardo learning platform, providing demonstrations from the stand, M215.

Stand: M215.

Heidelberg Engineering

Heidelberg Engineering is offering delegates the opportunity to have an optical coherence tomography (OCT) scan of their own eyes transformed into artwork.

The experience is inspired by an image created by Heidelberg Engineering that went viral in 2019, displaying a 360° interpretation of the eye, comprised of anterior segment OCT images taken using the Anterion, and posterior segment OCT images taken with the Spectralis.

The Whole Eye OCT Experience will be delivered in association with The Partially Sighted Society and delegates can book through the Heidelberg Engineering website. 

In return for the artwork, delegates are asked to make a donation to The Partially Sighted Society.

Tosh Vadhia, director of Heidelberg Engineering, said: “The Whole Eye OCT Experience starts at stand B110, where Heidelberg Engineering imaging experts will capture the necessary OCT images using the Spectralis and Anterion platforms.

“Participants will learn about how the images are captured and be able to see the individual images that will make up their artwork following the exam. Next, our resident artist, Tom Cole (clinical affairs manager), will turn those images into a whole eye artwork, which the owner can display with pride at their home or clinic,” Vadhia continued.

Stand: B110.
An image that shows a black and white cross-section of an eye. The image is assembled from many OCT images of the posterior and anterior of the eye
Heidelberg Engineer’s Whole Eye OCT
Heidelberg Engineer’s Whole Eye OCT

Johnson & Johnson MedTech

The Vision team at Johnson & Johnson MedTech will demonstrate its range of Acuvue Multifocal Contact Lenses with Pupil Optimised Design, encompassing 183 parameters to match different pupil sizes with more accuracy. The exhibitor will host an interactive game to demonstrate this benefit.

The company will also support professional development through a range of education and will demonstrate its end-to-end sustainability lifecycle.

Stand L114.



Zeiss will aim a light on the topics of age-related macular degeneration (AMD) and geographic atrophy (GA) at its stand (M300) during 100% Optical.

The company created a suite of tools to help manage dry AMD, combining macular cube scans, high-definition raster scans, progression analyses, and Advanced RPE Analysis into the Cirrus OCT.

Zeiss has announced that the AMD & GA Toolkit has now been made available for the Cirrus HD-OCT 500, and will be offered for the first time at 100% Optical.

The toolkit, which was previously only available on the Cirrus 5000 and 6000, will be offered as either an additional license option for new machines or an upgrade license for existing units.

The company are offering delegates the chance to win a pair of Zeiss binoculars by trying the AMD & GA Toolkit. To enter, visitors must attend the Zeiss stand and capture a macula scan using the Zeiss Cirrus HD-OCT to generate an Advanced RPE Analysis report.

Read more about plans from Zeiss in OT’s last article on 100% Optical exhibitors here

Stand: M300.

A black and white scan of the eye which indicates geographic atrophy


From the Main Stage at 100% Optical this year, Specsavers will be asking whether more could be done to fight glaucoma.

Specsavers’ Giles Edmonds, clinical services director, and director of professional advancement, Paul Morris, will join Professor Anthony King, ophthalmologist and chair of Glaucoma UK, for the Sunday 25 February session: Are we doing everything we can for every glaucoma patient?

Sharing that more than 700,000 people in the UK are estimated to have glaucoma, but that approximately half don’t know they have it, Edmonds said: “We know that optometrists already play a critical role in caring for this group of patients in the community but are ready and able to do more working with ophthalmologists.”

King commented: “There have definitely been some positive developments in glaucoma care in the last few years, but there is still much more we can all do to raise awareness and improve the prospects of those most at risk. It is vital that we work together to achieve joined-up, consistent and equitable care across the UK.”

Specsavers will also host a programme of CPD for optometrists and dispensing opticians from its booth. Stand: B210.

BIB Ophthalmic Instruments

BIB Opthalmic Instruments will be hosting two prize draws from its stand, M100.

Delegates who place an order for any Revo OCT at 100% Optical will automatically be entered into a prize draw.

One winner, chosen at random, will have their purchase reimbursed and receive their Revo OCT for free.

All Revo purchases will also receive one month’s free subscription to Altris AI.  

In addition, delegates who attend a demonstration of the Optopol PTS 925 Visual Field Analyser during the show will be entered into a prize draw to receive a free PTS 925.

The winners of both prize draws will be announced on 30 March 2024.

Stand: M100.

A white OCT device is angled with the camera and chin rest presented to the camera

Bausch + Lomb

Bausch + Lomb (B+L) will provide delegates with the opportunity to ‘see through the eyes of a presbyope’ with an interactive experience. The company will also showcase the latest in its B+L Ultra and ZenLens contact lens brands.

Petra Vacca, B+L cluster head vision care UKI & Nordics, commented: “We’re looking forward to engaging with many eye care professionals to inspire you to upgrade your offerings to presbyopic patients, once you see the benefits and ease of fitting the multifocal 3-Zone Progressive Design contact lenses for yourself.”

Stand: M400.

Grafton Optical

Grafton Optical has introduced the QuickSee Free and QuickSee Free Pro Keratometry handheld devices.

The company is offering the chance to win one of the handheld devices at 100% Optical.

Delegates who book a demonstration at the Grafton Optical stand, M440, will be entered automatically into the prize draw. 

To secure a second entry, attendees can share any of Grafton Optical’s social media posts promoting the prize draw during 100% Optical.

Stand: M440.

Traders & Makers

Traders & Makers will return to The Studio at 100% Optical, on booth E156, championing three independent European brands.

The company will showcase collections from the Parisian brand, Paname, along with Einstoffen from Switzerland, and Vasuma from Sweden.

Vasuma has partnered with Eastman to create a new collection for 2024 made with sustainable acetate.

Einstoffen will showcase its Raw & Noble collection combining symmetrical shapes and soft lines.

The Paname 2024 line will bring bright colours to oversize vintage styles.

Stand: E156.

Optical Suppliers Association (OSA)

The OSA will host a visitor trail during the show, offering any delegates who complete the trail of 34 exhibiting OSA members entry into a prize draw.

Visitors can collect the trail form from the OSA booth, W350, and gain a stamp at each participating stand. At the end of each day of the show, one completed form will be pulled from a hat on the OSA stand, for the winner to claim a case of English sparkling wine.

The OSA stand will also host a series of business and clinical lectures.

Stand: W350.