100% Optical announces scavenger hunt
Visitors will have the opportunity to win one of 10 prize bundles from exhibitors
23 January 2024
The organisers of 100% Optical have collaborated with exhibitors to launch a scavenger hunt in celebration of the 10th anniversary of the show.
The challenge will be held during the three days of the exhibition, held from 24–26 February at ExCeL in London.
The scavenger hunt will feature 10 clues around the show with optical-themed questions. Visitors must answer these to find a series of letters which, when unscrambled, will form a word that is required for entry into the prize draw.
Participants will have the chance to win one of 10 prizes provided by exhibitors. Winners will be announced on the official 100% Optical social media channels after the event.
Marlon Cera-Marle, 100% Optical show director, commented: “We’re really looking forward to bringing some fun and even more excitement to the show in honour of our 10th anniversary celebrations.”
“The team at 100% Optical wanted to give back to the visitors that attend our exhibition every year and we’re chuffed to reveal the incredible prizes put forward by some of our loyal exhibitors,” he added.
The prize draw: 100% Optical scavenger hunt
- Coti Vision: Coti Amore Italia Sole glasses chain, Coti crossbody bag, and Coti hexatate sunglasses
- Bird Sunglasses: Alba frame made from bioacetate
- Good Karma Eyewear: Sonos Move portable wireless multi-room speaker with Google Assistant and Alexa
- Premier Vision: The McGee|Heron pick box
- Modstyle UK: An Australian care package including Avanti sunglasses voucher, Cadbury’s Dairy Milk, Tim Tam biscuits, Vegemite, and a koala plush toy
- LocumBell: Chanel sunglasses
- Marcolin UK: Guess Le Femme bag with purse
- Thea: optical hamper with 20 Thea products
- Rayner: eye surgery preparation hamper including AEON eye drops, Rayner products, and Cadbury’s chocolate hamper
- Èyes are the story: skincare essentials bundle with Eye Proof facial cleaners, Eye Proof facial serum and Eye Proof refreshing towelettes.
Cera-Marle concluded: “We hope that many of our visitors take part in the challenge while they spend time navigating 100% Optical next month and with visitor registration numbers currently tracking ahead of 2023, we’re confident this will be our best celebration of all things optical yet.”
Read more about the show, including sneak-peeks into the plans of exhibitors and exclusive previews with speakers from the education programme, on OT’s dedicated page.
Sign up for the show online. Due to popular demand, as the event approaches, readers are encouraged to review and cancel any sessions that no longer fit with their plans for the show, in order to release capacity for others. Space is reserved in the programme for walk-ins, allocated on a first-come first-served basis.