100% Optical

100% Optical exhibitors: new devices, a coating launch, and much more

OT  gathers recent updates from exhibitors with plans for activities at the 10th edition of the optical trade show

A device is positioned towards the camera, looking into the concentric circles of the instrument. The screen displays heat-style maps of an eye. The background is blurred but is white and seems clinical

100% Optical

Read more from the show here.


What better way to celebrate 10 years of 100% Optical than with a show packed full of launches, demonstrations, and even a few competitions?

As the show approaches, exhibitors have peeled back the curtain to reveal plans for the trade show.

Here, OT gathers recent updates to give delegates a head start on planning those all-important meetings.


Marking its 10th consecutive attendance at 100% Optical, Carl Zeiss Meditec will host the UK launch of the new Zeiss Atlas 500 multi-modality ocular surface analysis device.

The device provides corneal topography, pupillometry, and dry eye assessment.

Delegates will be able to explore the Zeiss portfolio of technology, organised into workflows for the management of patients with glaucoma and retinal diseases, such as age-related macular degeneration.

Zeiss will also highlight the Geographic Atrophy Toolkit available through the Zeiss Cirrus OCT with an on-stand competition for the chance to win Zeiss binoculars. Entrants must visit the stand and capture a macula scan using the Cirrus HD-OCT and generate an Advanced RPE analysis report.

The Zeiss team will lead several sessions in the CPD programme for 100% Optical.

Zeiss will support the 100% Ophthalmology event, hosting three talks on Monday 25 February.

Stand: M300.

Zeiss Atlas 500
Zeiss Atlas 500

Hoya Vision Care

Hoya Vision Care’s new coating, the Hi Vision Meiryo, will make its UK debut at 100% Optical.

The company suggested the new coating offers “exceptional clarity, very low reflectance and up to 2.5x better scratch resistance,” along with water repellence, UV protection and a specialised anti-static layer.

Hoya’s stand will also host the Lenstar Myopia by Hoya, with partners Haag-Streit, along with the Hoya Miyosmart spectacle lenses for myopia management, including the new Miyosmart Sun photochromic and polarised options.

Delegates will also be able to try Hoya’s Sensity Fast light-adaptive lenses.

Stand: W160.

A woman faces the camera, wearing glasses and smiling despite the rain pouring down around her. In the background is a scene of a city at night in the rain
Hoya Hi Vision Meiryo

The Body Doctor

The Body Doctor has revealed plans to launch the Dry Eye Revolution at 100% Optical an initiative to support practices to become fully functioning dry eye clinics within 30 days.

The initiative will include a community WhatsApp group, point-of-sale materials, digital assets for social media and a designated key account manager.

The company has also partnered with Advanced Ophthalmic Systems to provide practices with a free three-month trial subscription to the AOS software.

Stand: B162.

Advanced Ophthalmic Systems
Advanced Ophthalmic Systems

Grafton Optical

Grafton Optical will showcase the new QuickSee Free Handheld Autorefractor from PlenOptika and the Tono-Vera Handheld Tonometer from Reichert.

The team will host a competition giving attendees the chance to win one of the handheld devices by booking a live demonstration at the show. For a second entry, the company is encouraging delegates to share the Grafton Optical social media posts promoting the prize draw during the show.

David Thickens, CEO at Grafton Optical, said: “Our goal is not just to exhibit innovation, but to immerse attendees in the future of optometry. The demonstrations promise an insightful glimpse into the potential these devices offer for enhanced patient care and practice efficiency.”

Stand: M440.

The QuickSee Free Handheld Autorefractor from PlenOptika
Grafton Optical
The QuickSee Free Handheld Autorefractor from PlenOptika

Haag-Streit UK

Haag-Streit UK (HS-UK) will showcase key products including the Eyesi Slit Lamp simulator, Eyestar swept-source OCT and biometer, Lenstar Myopia, Solix OCT system and the BQ 900 slit lamp with IM 910 imaging.

The company will host a competition on the stand with the Eyesi Slit Lamp simulator, offering delegates the opportunity to test their slit lamp skills and win a daily prize.

Haag-Streit Academy is sponsoring the 100% Ophthalmology Education Hub on Sunday 25 February, delivering a range of lectures and hosting a VIP Simulator session to demonstrate the virtual reality simulator range.

Stand: M240.

A man in a white lab coat has his eye up to the slit lamp device, holding an instrument up to a shiny plastic model face
Haag-Streit UK
The Eyesli Slit Lamp simulator

Positive Impact

Positive Impact will highlight its Dry Eye Zone portfolio and Glasklar system at 100% Optical.

The Glasklar CE-marked cleaning solution is made from natural ingredients and is safe for frames and coatings. The recyclable bottles are made from recycled plastics using green energy.

The stand will host the world’s first optocosmetics, The Eyes Are The Story, with the makeup also worn by the models in the 100% Optical Catwalk show.

Positive Impact will showcase the products in its Dry Eye Zone, including the latest editions of Peep Club’s Heated Eye Wand Pro.

Stand: D44.

An exhibition stand has an array of rainbow-hued solution bottles, red balloons and cupcakes. Behind the table, banners showcase the colourful bottles with the words ‘Sustainability is not only green’.
Positive Impact
Glasklar at 100% Optical 2023
Sign up for the show and book your education online. Due to popular demand, as the event approaches, readers are encouraged to review and cancel any CPD sessions that no longer fit in with their plans for the show, in order to release capacity for others to attend. Space is reserved in the programme for walk-ins, allocated on a first-come first-served basis.