Optometry Today seeks insights from readers

Optometry Today (OT) is inviting qualified AOP members and OT subscribers to take part in the 2025 reader survey. The survey offers a chance to provide insights into how the journal and its website are used, and the topics that are most relevant to the profession.

Responses will guide OT’s editorial direction, ensuring the content delivered and the digital experience best supports your professional development needs now, and in the years ahead.

Emily McCormick, Editor of OT, said: “As a trusted resource for the optometry community, through OT’s multimedia platforms, we strive to produce timely content that is practical and relevant to your daily work. As well as keeping you up to date with the latest developments across optics, we endeavour to place a spotlight on the topics that matter to you the most. Your feedback through our reader survey is essential in guiding our future focus.”

She added: “Please take a few minutes to complete our survey. Your feedback will help shape our content in the future and better serve your needs and priorities.”

Eligible AOP members and OT subscribers were sent an email on 22 August from SurveyMonkey containing a unique link to take part in the survey. You will be sent a reminder regarding the survey containing a unique link this afternoon.

The survey takes up to 10 minutes to complete. You can save your progress and return at any time before submission.

Your insights will shape the future of OT, helping to deliver the resources needed to excel in practice.

The survey will close on Saturday, 13 September, and all responses are completely anonymous.

As a thank you for taking part, once the survey is completed, eligible members and subscribers will have the option to enter a prize draw to win a £250 Amazon voucher.

The terms and conditions for the prize draw can be found on the OT website.