100% Respect
Our campaign encourages every member of the practice team to pledge their support to help tackle discrimination and take action to create inclusive workplaces
Campaigns
Read about our current campaigns and how we are engaging with our members to give a collective voice to the optical profession
Don't swerve a sight test
Join our campaign to make UK roads safer by promoting regular sight tests for all drivers, so we can reduce the number of accidents
Know your lenses
Our campaign highlights illegal supply in the UK and why contact lenses wearers should always visit an eyecare professional
SPF for your eyes
Our public facing campaign to promote the importance of wearing sunglasses with a CE mark to reduce exposure to UV rays and protect eye health
Eye care essentials campaign
We’re reminding the public of what they can do to keep eyes healthy at this time
Stub it out
Smokers are twice as likely to lose their sight compared to non-smokers. Stub out your cigarette, not your vision
A B See
Our A B See campaign aims to help children reach their full potential through regular sight testing
Celebrate your sight
Watch our new television advert promoting the importance of regular sight tests
Your voice in the media
Our key campaigns and media coverage highlights