Eye care essentials campaign
We’re reminding the public of what they can do to keep eyes healthy at this time
Campaigns
Read about our current campaigns and how we are engaging with our members to give a collective voice to the optical profession
Don't swerve a sight test
Join our campaign to make UK roads safer by promoting regular sight tests for all drivers, so we can reduce the number of accidents
A B See
Our A B See campaign aims to help children reach their full potential through regular sight testing
Stub it out
Smokers are twice as likely to lose their sight compared to non-smokers. Stub out your cigarette, not your vision
Celebrate your sight
Everyone should have a sight test at least every two years
Your voice in the media
Our key campaigns and media coverage highlights