The discussion

“Businesses that thrive are those that adapt to shifts in consumer behaviour”

How can practices go about ensuring the clinical aspect of their service if their business is increasingly taking place online? OT spoke to experts from across the optical landscape to find out
- 15 min read
- Business management
Business Independent Patients Appointments Coronavirus Practice owners Practice management Communication Marketing Feature
Mask wearing: can contact lenses enhance patient lifestyle and safety?

Can contact lenses help those who are struggling to wear face masks alongside spectacles? A spectacle wearer, an optometrist and a Bausch + Lomb expert offer some answers.
- 13 min read
- Contact lenses
Independent Patients Appointments Coronavirus Practice owners Business Practice management Communication Primary care Spectacles Feature
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Back to work priorities

Optometrist and OT clinical editor for multimedia, Ceri Smith-Jaynes, and East London practice owner, Simon Rose, discuss what independent practices need to do to secure their businesses over the next few months
- 8 min read
- Business management
Business Patients Customer service Coronavirus Practice owners Feature