AOP members’ stories on screen
OT goes behind-the-scenes of the AOP’s new series of member videos with Louisa Cliff, marketing manager
23 October 2023
What was the idea behind the video series?We wanted to produce a new membership benefits video to replace a film made in 2016 that had become outdated. We knew we wanted to champion members’ voices and place their personal experiences of membership at the heart of the film and feature each member’s story in individual clips to use for social media.
What topics do the videos cover? Why was it important to focus on these areas?
We wanted to have the voices of members at varied career stages and different modes of practice in the film and try to represent the diversity of our membership, which isn’t easy to achieve with limited time and budget. We felt that the voices of a business owner, a locum, and an early career member represent the range of individuals our membership covers, and the benefits we can offer to all our members throughout their careers.
Could you talk through the process of making the videos?We met with some production agencies to discuss the project, and after careful consideration selected Faltrego, who were new to us but came with fantastic references from the Royal College of Nursing and Citizens Advice Bureau. We worked with the team at Faltrego to create a concept and storyboard, and began to get in touch with members to ask if they’d like to participate.
We were very lucky and pleased that quite a few members kindly expressed an interest in taking part. Making the final selection was hard but logistics and ensuring we were representing our membership as best we could were deciding factors. Filming took place over three days during the summer at the members’ places of work.
Were there any stand-out moments from the filming or production process?
It was great to hear from members in their own words what it is they appreciate about the AOP, and then work with them on location to bring their stories to life and see their positivity portrayed on screen.
Why would you encourage members and non-members to take a look?
To find out what some of your fellow practitioners say about the value they place on their AOP membership. We often say AOP membership is more than just insurance, but I think our members say it much better than us. They have personal experience of the support our experts offer, of gaining confidence, and benefiting professionally and personally through accessing our expert advice and support.
If a member is interested in getting involved in AOP activity in the future, how can they get in touch?
Members can get in touch with me by email.
“The stand-out moment for me was seeing my team get excited about the lights, camera, action”
What made you want to be involved in this project?Fatema Master (FM), an early career optometrist: “The AOP have really helped and supported me during my pre-registration. They were always there when I needed them. Their support has encouraged me to speak further about them and encourage others to become members.”
Meera Sodha (MS), AOP Councillor representing locum optometrists: “I think the new project is great to bring light to the many benefits available as part of the AOP membership, which are so under-utilised and not widely known. It was great to be able to share why I am a member and get the message out.”
Kailesh Parekh (KP), practice owner: “The reason I got involved in the process was to showcase as a practice owner how the AOP has helped me to get adequate insurance and help to gain the required continuing professional development for me and my staff.”
What is your stand-out moment from the process?
FM: “The team that came and conducted the video were really lovely. I enjoyed working with them and they made the whole experience satisfying.”
MS: “The team. This was well out of my comfort zone, but the teams were great. The guidance throughout the entire process was remarkable. John [White, AOP communications director] came in on the day with the filming team, and together they put me at ease and were very patient and supportive. I experienced the warmth and support at my first meeting as an AOP Councillor. I’m pleased and proud to be a part of the organisation – as a member and as a Councillor.”
KP: “The stand-out moment for me was seeing my team get excited about the lights, camera, action.”