AOP to continue 100% Optical partnership until 2025

The AOP’s contract to deliver the flagship optical trade show alongside Media 10 has been confirmed for the next three years

100% Optical catwalk 2020

The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical will continue until 2025.

The news comes ahead of this weekend’s event, which will see the profession come together at ExCeL London for the first time since January 2020.

Adam Sampson, AOP chief executive, said: “After a two-year hiatus, there is no doubt that 100% Optical will be extra special for all of the profession this year, so I’m delighted to announce that we are extending our official partnership with Media 10 to deliver the show for our members and the wider sector.”

He added: “The continued growth of the show and unrivalled education programme on offer is testament to the success and strength of our partnership.”

The AOP has supported 100% Optical as its official UK partner since it launched nine years ago.

This year’s event will take place 23-25 April and will include 130 hours of CPD as well as welcoming over 200 exhibitors.

OT will also continue as official UK media partner, promoting the event to professionals across the optical sector.

The show’s event director, Nathan Garnett, said: “Working with the AOP and delivering such fantastic content has allowed us to create the UK’s only major trade show, which attracts a high percentage of people working within this fabulous sector.

“We have some great ideas for working together in the future, and additional content we can explore as the optical sector continues to work closer with the NHS, as independent opticians have a renewed importance on our High Street, and as we emerge from this pandemic.”

Speaking about 100% Optical’s education offering, Dr Ian Beasley, AOP head of education, said: “100% Optical 2022 is set to build on the success of previous years. With more than 130 sessions taking place over the three days, we’re looking forward to welcoming registrants back to a live event environment – giving them a head start on CPD through our accredited sessions, as well as the opportunity to listen to thought-provoking talks, gain industry insights and meet hundreds of UK-based and international exhibitors.”

Visitors can still register to attend this year’s show, which will open its doors at an earlier time of 9am, via the show’s website.
Further key information on the show can be found in OT’s 100% Optical: The final countdown piece.