100% Optical: The final countdown

From extended timings, to education tips, and insight into exhibitor plans, OT  rounds up key information in the approach to 100% Optical 2022 this weekend

100% Optical crowd
Registrations for 100% Optical 2022, taking place this weekend (23 – 25 April) have been higher than ever, event organisers have said.

Record numbers are expected to attend the first 100% Optical show in two years, taking place at ExCeL London.

With demand so high, event organisers have extended the time of the show which will now open at 9am across the three days, beginning with a ribbon cutting ceremony on 23 April.

More than 200 exhibitors will be showcasing their latest products at the show.

Not to be missed

A comprehensive programme of education, delivered by the AOP, will also be taking place across the three-day event.

Dr Ian Beasley, OT clinical editor and head of education for the AOP, emphasised that the programme will have “something for everyone,” with topics tailored to the requirements of all practitioner types under the General Optical Council’s new Continuing Professional Development scheme.

Delegates are encouraged to arrive to education sessions in good time for a prompt start.

With demand particularly high for education at this year’s event, Beasley reminded attendees to review which sessions they have booked onto, and cancel any that they no longer plan to attend, “so we can enable as many people as possible to take advantage of the specialist education on offer.”

Delegates can visit the Main Stage to hear lectures on key clinical topics, visit the four rooms of the Future Practice Hub dedicated to industry-led CPD content, or attend a range of discussion-style sessions in the Dispensing Workshop.

Manufacturers will be revealing their latest launches, from lenses to optical coherence tomography and more.

Meanwhile, the Design Arcade will host the top trends from independent, emerging and established brands.

New to the show this year include Maison Nathalie Blanc (E65), as well as Woodys Eyewear (E181) and Struktur (E67), while industry stalwarts such as William Morris will be showcasing their latest collections (E120, E119).

Celebrating eyewear across designers, manufacturers and practices, the Love Eyewear Awards ceremony will be held on 23 April from 6.15pm.

Show director, Nathan Garnett, called the event “our very best show yet, with our strongest and most comprehensive exhibitor line up to date.”

Garnett added: “We’re expanding into ophthalmology to help eye care professionals adjust to closer working with the NHS and also have a number of keynote sessions to debate the state of the industry and discuss the opportunities that 2022 holds for opticians.”

Sponsors, software and showcases

Hakim Group revealed last week that it has partnered with 100% Optical as a platinum sponsor for the 2022 event.

The independent group will be exhibiting from two stands at the show, B330 and L440, with a focus on how independent practices can “grow ‘Stronger Together’” as part of Hakim Group.

Luke Wren, head of business development for Hakim Group, said: “Following more than two years apart, we’re delighted to be back amongst our peers at 100% and proud to be showing our appreciation for an industry that has done so much for so many people in the past two years.”

“If you are looking to push the boundaries within optics and love what you do, then do come and talk to us and see what all the fuss is about,” Wren continued, adding: “Equally, whether you are thinking of selling your practice in the near future, planning a phased exit over the next few years, looking to grow your existing practice or even just in need of something to change for the future prosperity of your practice, we would love to speak with you.”

Sponsoring the 100% Optical 2022 app, provider of practice management and omnichannel solutions, Ocuco, will be running clinics covering data security, patient communication management and tips for utilising practice websites to their full potential.

The free clinics will be hosted on the company’s stand, B205, and run multiple times throughout the show, comprising a 25-minute presentation followed by a live Q&A.

Optos will be displaying its range of imaging devices on its M260 stand for attendees to view, ask questions and book in for demonstrations.

During the show the Optos team will host a number of education sessions, covering: a beginner’s guide to ultra-widefield imaging, interpreting pathology and multi-modal imaging as an enhancement to standard retinal examinations. Lunch & Learn sessions will also cover five steps to making the Optos optomap work for independent practice. 

EssilorLuxottica, stand W250, will have a joint stand showcasing its frames, lenses and instruments.

The stand will see collections from across the licenced brands, as well as its proprietary brands including Ray-Ban and Oakley.

The company will be showcasing its new lens for myopia management and correction, Stellest, and a new Transitions Xtractive Polarised.

On the instruments side, the company will be highlighting its latest equipment, including the Myopia Expert 700.

Sustainability will be a key thread across Millmead Optical Group’s presence at the show. The Continental Eyewear brand will showcase its new Cameo Sustain range of frames made from recycled plastics.

The company has also partnered with designer Yair Neuman to highlight the issue of lens waste in optics and will be collaborating on a new brand made from rPET - recycled plastic bottles.

The company’s Optoplast brand will also be highlighting its glasses cases, made from recycled materials and made in the UK.