100% Optical: The final countdown
From extended timings, to education tips, and insight into exhibitor plans, OT rounds up key information in the approach to 100% Optical 2022 this weekend
21 April 2022
Record numbers are expected to attend the first 100% Optical show in two years, taking place at ExCeL London.
With demand so high, event organisers have extended the time of the show which will now open at 9am across the three days, beginning with a ribbon cutting ceremony on 23 April.
More than 200 exhibitors will be showcasing their latest products at the show.
Not to be missedA comprehensive programme of education, delivered by the AOP, will also be taking place across the three-day event.
Dr Ian Beasley, OT clinical editor and head of education for the AOP, emphasised that the programme will have “something for everyone,” with topics tailored to the requirements of all practitioner types under the General Optical Council’s new Continuing Professional Development scheme.
Delegates are encouraged to arrive to education sessions in good time for a prompt start.
With demand particularly high for education at this year’s event, Beasley reminded attendees to review which sessions they have booked onto, and cancel any that they no longer plan to attend, “so we can enable as many people as possible to take advantage of the specialist education on offer.”
Delegates can visit the Main Stage to hear lectures on key clinical topics, visit the four rooms of the Future Practice Hub dedicated to industry-led CPD content, or attend a range of discussion-style sessions in the Dispensing Workshop.
Manufacturers will be revealing their latest launches, from lenses to optical coherence tomography and more.
Meanwhile, the Design Arcade will host the top trends from independent, emerging and established brands.
All you need to knowRead the five things to know about 100% Optical before you go.
Celebrating eyewear across designers, manufacturers and practices, the Love Eyewear Awards ceremony will be held on 23 April from 6.15pm.
Show director, Nathan Garnett, called the event “our very best show yet, with our strongest and most comprehensive exhibitor line up to date.”
Garnett added: “We’re expanding into ophthalmology to help eye care professionals adjust to closer working with the NHS and also have a number of keynote sessions to debate the state of the industry and discuss the opportunities that 2022 holds for opticians.”
A new approach for a new world
Reflecting an important topic across society, the issue of sustainability has been gathering interest in recent years and is set to be a key discussion point at the show.
A number of sustainable eyewear brands will be at the show to illustrate the innovative ways waste plastics can be given new life as frames, including Waterhaul (W185), Bird (D28) and Sea2See (E77).
Similarly, brands such as Millmead Optical Group (W100) and Eyespace (E130) are expected to showcase ranges made from more environmentally-friendly products, bringing the sustainability discussion to the top of the agenda.
Garnett told OT: “This year there has been a huge emphasis on sustainability.”
The show organisers have approached the show with sustainable ambitions in mind.
The 100% Optical 2022 app will host all of the information that would usually be included in the show guides, providing delegates all the details in one place.
Garnett explained: “We recycle all of our carpets, our stands are now built using modular building systems that are reusable and have zero waste (no more timber structures).”
He continued: “This year’s iconic tunnel will be built using a new system of aluminium frame and fabric, which too gets recycled, not to mention all of our contractors also pledge to meet ISO 20121.”
A number of sessions at the show will also focus on becoming a sustainable practice.
Sponsors, software and showcases
Hakim Group revealed last week that it has partnered with 100% Optical as a platinum sponsor for the 2022 event.
The independent group will be exhibiting from two stands at the show, B330 and L440, with a focus on how independent practices can “grow ‘Stronger Together’” as part of Hakim Group.
Luke Wren, head of business development for Hakim Group, said: “Following more than two years apart, we’re delighted to be back amongst our peers at 100% and proud to be showing our appreciation for an industry that has done so much for so many people in the past two years.”
Join in the fun on social media
Join OT on Instagram as we count down to the show, and share top tips and insight from the education team. The OT team will also be sharing highlights from the show on social media throughout the three days.
Sponsoring the 100% Optical 2022 app, provider of practice management and omnichannel solutions, Ocuco, will be running clinics covering data security, patient communication management and tips for utilising practice websites to their full potential.
The free clinics will be hosted on the company’s stand, B205, and run multiple times throughout the show, comprising a 25-minute presentation followed by a live Q&A.
Optos will be displaying its range of imaging devices on its M260 stand for attendees to view, ask questions and book in for demonstrations.
During the show the Optos team will host a number of education sessions, covering: a beginner’s guide to ultra-widefield imaging, interpreting pathology and multi-modal imaging as an enhancement to standard retinal examinations. Lunch & Learn sessions will also cover five steps to making the Optos optomap work for independent practice.
EssilorLuxottica, stand W250, will have a joint stand showcasing its frames, lenses and instruments.
The stand will see collections from across the licenced brands, as well as its proprietary brands including Ray-Ban and Oakley.
The company will be showcasing its new lens for myopia management and correction, Stellest, and a new Transitions Xtractive Polarised.
On the instruments side, the company will be highlighting its latest equipment, including the Myopia Expert 700.
For a sneak peek into sponsor and exhibitor plans for 100% Optical, and insight into speaker presentations, take a look at OT’s compilation of pre-show Q&As.
The company has also partnered with designer Yair Neuman to highlight the issue of lens waste in optics and will be collaborating on a new brand made from rPET - recycled plastic bottles.
The company’s Optoplast brand will also be highlighting its glasses cases, made from recycled materials and made in the UK.