Sunglasses this season
Sporty styles from Oakley, a new entrant in children’s sustainable eyewear, and on-trend rimless looks
13 September 2023
This summer, Oakley is putting the ‘BXTR’ frame front and centre of its latest campaign.
The 2023 lifestyle campaign features a host of famous faces, along with the newest athletes to join the brand as ambassadors, 2022-23 NBA Rookie of the Year, Paolo Banchero (pictured), and American soccer player, Trinity Rodman.
Through a series of films, the Oakley athletes illustrate how there is always ‘more than meets the eye’ to a person, celebrating authenticity and self-expression and exploring an intersection between sport and culture.
One of the frames at the heart of the campaign, ‘BXTR’ is a sporty shield design with a modernised trigger stem, inspired by Oakley’s original Razor Blade sunglasses.
The sunglasses feature retro colours and pay tribute to Baxter Street in Los Angeles, an iconic street for skaters.
Sleek and oversized
Silhouette’s ‘Calella’ sunglasses form part of the brand’s Rimless Shades collection for summer 2023. The oversized lenses offer ultra-lightweight sun protection with the titanium frame.
Atissa Tadjadod, brand director at Silhouette, said: “We are seeing a continuing trend towards rimless styles, combining contemporary, forward-thinking design and precise craftsmanship. Tinted lenses remain popular and rimless styles are the ultimate choice for those looking for a sleek aesthetic.”
The ‘Calella’ sunglasses embody these trends, Tadjadod said, “with oversized shapes adding a self-conscious flair to the brand’s signature sophisticated design.”
Wolf Eyewear has introduced a collection that aims to work the brand’s “magic into very wearable shapes.”
The brand shared that product development manager Rebecca Peters, who joined Wolf Eyewear in October 2021 with a history of optical design and development in sunglasses, and her team have created “new gems” for a collection of designs with the “Wolf Eyewear signature spark.”
Models in the collection include the ‘SUN086,’ which has complex and contrasting shades of blue.
Frames for the future
After launching with an optical collection in 2022, sustainable children’s brand Planet Pop has released its second collection with a focus on sunglasses.
The line includes six models with three to four colourways, all produced in bio-based materials derived from renewable plant-based resources.
Every model is named after a species of whale and carries a small illustration on the end tips in reference to the species. Pictured is ‘Minke,’ which carries a small minke character.
The frames are delivered with a pouch made from cork and a lens cloth made from recycled fibres.
Planet Pop was established in 2020 after parents in the London-based team noticed their children learning about the environment at school, and developing a passion to “protect our planet, protect our futures.”
Seeing a gap in the market for a sustainable children’s eyewear collection in fun colours and contemporary styles, the brand was formed and is now available in independent practices across the UK and Europe.
As a business member of the 1% for the Planet organisation, Planet Pop donates 1% of its annual sales to a charity working to protect the environment.
The wide open
Eco has released three new models made from recycled ocean based-plastics.
The frames include a rugged square-shaped pantos, ‘Kotor,’ and a cat’s eye, ‘Kiama,’ and classic square ‘Jeri.’
Each of the models is available in a range of subtle colours with a matte finish.
All of the frames in Eco’s Ocean line feature names related to water, with the three new styles all inspired by beaches around the world.
Eco partners with the NGO, Waste Free Oceans, to collect, recycle and reuse plastic, using the material for the Eco Ocean collection.
To date, the partnership has captured and recycled more than 40 tonnes of ocean plastic, Eco shared.
For Spring Summer 2023, Safilo introduced new sunglasses for Boss with the planet in mind.
Frames, such as the ‘Boss 1507/S,’ are made from Acetate Renew, a more sustainable resin offered by Eastman, while the lenses are made from bio-based nylon or recycled materials.
The frames are lightweight and available in a range of classic and transparent colours, embellished with the iconic Boss stripes.
Maui Jim has launched two new models: ‘Tiger Lily’ and ‘Honokalani.’
The fashion style, ‘Tiger Lily’ has a curving framework, with an inverted single bridge creating the illusion of upturned corners. The model is available in silver or gold titanium, with black or tortoiseshell acetate rim inserts.
Combining the style with MauiBrilliant lenses makes for a comfortable style, “ready to unveil the flourishing views of your surroundings,” the brand said.
‘Honokalani,’ features a square nylon frame, with a flat-top brow line and tapered edges and includes PolarizedPlus2.
The brand suggested that, paired with MauiPure lenses, the model is lightweight and suitable “for every journey to awe-inspiring destinations.”