Safilo to introduce Eastman sustainable materials to its products

The materials will roll out across Safilo’s portfolio, starting in 2022 with the use of Eastman Tritan Renew in the Polaroid brand

Safilo/Polaroid SS21
Safilo is introducing sustainable materials from Eastman, a specialty materials provider, into its sunglasses and optical products.

The eyewear design company, manufacturer and distributer will introduce Eastman Acetate Renew and Eastman Tritan Renew to its eyewear products, from Eastman’s range of sustainable resins offered at scale.

The introduction of the materials will begin with the debut of Eastman Tritan Renew in Safilo’s Polaroid brand from January 2022. Safilo suggests it will be the first eyewear company to introduce this material to its product offering.

Following this, the materials will be progressively rolled out across Safilo’s brand portfolio in sunglasses and optical frames.

The materials from Eastman are made from waste plastics, produced through its Advanced Circular Recycling technologies: carbon renewal technology and polyester renewal technology.

Eastman Tritan Renew is a copolyester made from 50% certified recycled content. The material is clear, durable and BPA-free.

Eastman Acetate Renew comprises 60% bio-based and 40% certified recycled content. The material is said to provide an identical “look and feel” to traditional acetate.

Angelo Trocchia, CEO of Safilo Group, commented: “It is so important nowadays to act responsibly and to consider the social and environmental impacts of our business.”

The company aims to lead in its approach to products and packaging without using new resources or compromising quality. Mr Trocchia added: “Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey.”

Commenting on the partnership, Glenn Goldman, commercial director for Eastman Specialty Plastics, said that by using the two materials “Safilo can provide their consumers and their licensors with a variety of differentiated options that meet their high standards for both design and sustainability.”

Last year, Safilo took several steps to introduce new sustainable materials into its products. The company introduced Econyl regenerated nylon into its eyewear collections, through a partnership with Aquafil, and also developed a frame made with ocean waste plastic for the NGO, The Ocean Cleanup, with injected plastic derived from the Great Pacific Garbage Patch.

Pictured: the Polaroid brand has launched a new sustainable collection for spring/summer 2021, made with bio-based materials.