15 May 2024
Long-lasting hydration
Scope has highlighted the Hycosan Intense eye drops, describing the product as, “the next step in instant and long-lasting hydration for intense dry eye symptoms such as burning, itching, and tearing.”Emphasising a prevalence of 30% in the UK, Scope described dry eye disease as one of the most frequent causes of patient visits to eye care practitioners.
The company pointed to a number of studies which showed dry eye disease associated with reductions in all domains of vison-related quality of life including driving, reduced productivity at work, reading and using a computer, or other visual tasks.
Hycosan Intense eye drops contain a blend of high molecular weight Hyaluronic Acid and Ectoin. The double-action formula boosts viscosity, acting like a gel but with the convenience of an eye drop.
Scope suggested the drops provide patients with “intensive, long-lasting lubrication and protection to help build back up their tear film.”
New horizons
The Body Doctor has launched a new initiative, the Dry Eye Revolution, to support practices to establish a dry eye clinic in 30 days.
The initiative includes a community WhatsApp group, point-of-sale materials, digital assets for social media and a designated key account manager.
The Body Doctor has teamed up with Advanced Ophthalmic Services to offer practices a free three-month trial subscription to AOS software as part of the initiative.
The Eyes Are The Story took to the stage at 100% Optical as the make-up worn by models in the event’s legendary catwalk show.
The optocosmetics were part of Positive Impact’s stand in the exhibition.
The make-up is clinically tested and validated, with a formula created for dry eye sufferers, contact lens wearers and those with sensitive eyes.
Handheld filter
Aston Vision Sciences (AVS) showcased its new high fidelity fluorescein filter at 100% Optical.
The filter has been designed with a specially calibrated colour formula, which AVS suggests can help reveal hidden details.
The filter can be handheld or used on compatible slit lamps and is designed to support viewing of tear break up, epithelium damage, corneal abrasions, foreign bodies, contact lens fitting, and partial blinking.
The filter is distributed through Sight and Sound.
EssilorLuxottica is running promotions for its portfolio of equipment to support eye care professionals establish dry eye clinics.
Bundle packages of dry eye equipment are available, for the Idra device, which enables capture of tear film instability data, and TearStim IRPL device, which emits light pulses and heat to stimulate the parasympathetic nervous system supplying the meibomian glands.
Practices can purchase the IDRA diagnostic device or the TearStim IRPL device and receive 50% off an Activa heat and massage mask. If purchasing both devices, they can gain the Activa free.
Paul Cumber, instruments director at EssilorLuxottica, said: “Dry eye is most certainly a growing area of opportunity for opticians and setting up a dry eye clinic will differentiate practices and add competitive advantage on the High Street, as well as helping patients to manage the condition.”
A dry eye marketing support package is also available for practices to promote the service.
Grafton Optical has highlighted the MeiboVue Smartphone Meibographer (pictured), a portable device created to aid the diagnosis of dry eye disease and meibomian gland dysfunction (MGD) or to monitor the effect of any treatments.
The device is compatible with most smartphones, utilising a high-resolution camera and proprietary software algorithm to produce detailed images of meibomian glands.
The QuikVue Plus Smartphone Imaging Adaptor enables eye care professionals to take magnified images of the anterior eye segment with their smartphone. The device allows for a variety of magnification options to suit different needs.
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