OT focuses on… Eyewear at 100% Optical
Eyewear created from bio-acetate, styles ready for festival season, and brand partnerships dating back 20 years. OT gathered stand-out models from 100% Optical
19 May 2023
Bollé has revealed its new eco-friendly ophthalmic collection, with five models made from bio-acetate.
The frames are equipped with the Bollé signature flex hinge, which the brand says has a resistance two times better than normal acetate and, in rotation tests, performed four times better than the norm.
Bollé’s demo lenses are made with 100% recycled material and the brand logo has been printed directly onto the lens to prevent the unnecessary addition of labels.
The company’s intention to move towards a more sustainable approach is encapsulated in its React for Good campaign.
Alexandre Israel, VP brand for Bollé, explained: “We at Bollé are conscious of our responsibilities with regards to helping the environment and society throughout our working practices.”
“To build on our sustainability journey, we are taking ambitious action and committing ourselves to a series of initiatives and targets to help us meet our Environmental, Social and Governance goals. One of them is to eco design 90% of our Bollé collection by 2027,” he added.
Two decades in partnership
Mondottica highlighted new Ted Baker frames at 100% Optical, as it celebrated 20 years of partnership with the brand.
In the spotlight was ‘Vincent’ in ‘green tort’ (pictured) – a retro-inspired shape for the new season. The signature Ted Baker ‘T’ is hidden within the hinges, while the brand’s magnolia flower emblem can be found on the inside of the end tips, providing what the brand described as a “spring-like flourish.”
Showcased from the women’s optical line was ‘Lenna’ in purple. The frame mixes metal and patterned acetate, with magnolia and jewellery-inspired metal sides. Matching magnolia pins and signature magnolia flowers on the tips complete the look.
Marcolin has spotlighted a new style from its collection with Guess Eyewear, designed for the festival season.
The geometric acetate frame, ‘GU2968,’ stands out from the collection, with thin rims and an angular design embellished with gems to provide extra sparkle.
Described as “bold and unapologetically feminine” Marcolin suggests the frame has a “distinctive personality.”
Eyespace believes sustainable fashion will be key this summer, with a selection of pieces in its Cocoa Mint Sunwear collection crafted from bioacetate, derived from a sustainable source.
The 17-piece 2023 sunwear collection takes inspiration from vintage fashion, modernised by runway trends and celebrity style influences.
A highlight from the collection, the sustainable style ‘CMS 2115’ sees sides made from bioacetate. The unique pressing technique creates a crocodile leather effect surface pattern. The Cocoa Mint branding is etched onto a metal plate for a designer-feel.
The model features Category three polarised lenses in a warm grey graduation.