Wolf Eyewear expands kids range with frames for Miyosmart

The eyewear brand has partnered with Hoya to design two frames to complement its myopia management lens

Wolf Cubs frames

Wolf Eyewear has partnered with lens supplier, Hoya, to launch two new frames designed to complement the Miyosmart myopia management lenses. 

The eyewear brand has designed two new frames in its Wolf Cubs range for children, to specially suit Hoya’s lens which utilises defocus incorporated multiple segment (DIMS) technology to slow the progression of myopia.

Available in three vibrant colourways, the frames are available to independent opticians from this month.

Wolf Eyewear highlighted that as lifestyles change, children are spending more time in near-work activities and fewer hours outdoors, and coupled with other hereditary and environmental factors, an estimated 5 billion people could be affected by short-sightedness by 2050.

Commenting on the new frames, Tom Wolfenden, director at Wolf Eyewear, said: “With myopia becoming more common in younger children, and as a parent, I’ve been keen to develop eyewear that works with lenses aimed to slow down or halt myopia progression.”

Hoya launched its myopia management lens in the UK and Ireland earlier this year, with Andrew Sanders, professional service director at Hoya UK, commenting: “We truly can’t wait to see the difference it will make.”

To read more about the Miyosmart lens, take a look at OT’s report on Hoya’s myopia webinar in June.