Search

CET and skills guides

Study and gain CET points through OT’s online CET exams, and access archived CET, CPD articles and skills guides in our education library

Find out more

Science and vision

News and features about the latest scientific developments and advances in optometry, ophthalmology and eye medicine

Find out more

Industry

News and features about the latest developments in optics with a focus on industry

Find out more

Professional support

News and features about the latest developments relating to professional support from across optics. This includes updates from optical organisations such as the AOP and the GOC

Find out more

In practice

News and in-depth features about business management and career development in optics

Find out more

Jobs

Explore the latest UK and global jobs in the optical sector for optometrists, dispensing opticians and more

Find out more

Essilor launches Varilux marketing campaign

The company’s customers will be allocated a consultant to help create a personalised campaign

Essilor Varilux campaign
Essilor has launched a national marketing campaign for its Varilux brand of ophthalmic lenses in order to help independent practice owners increase footfall.

The company said that its See more do more campaign will run until the end of 2019 and reach 48.1 million people by sponsoring Channel 4’s All4 Escapism series.

Essilor customers will be allocated a consultant who will help create a personalised local campaign with co-branded marketing support materials.

Head of marketing at Essilor, Jason William, said: “We always strive to be the independent’s best business partner and our commitment includes helping businesses expand their sales and driving footfall through these campaigns.”

The campaign will target spectacles wearers on television catch up services and use online campaign elements including search engine optimisation, pay per click and digital display advertising.

Advertisement