Serengeti and Bolle have highlighted updates to its tech-led sunglasses collection and highlighted a desire for a “new look” at Vision Expo East, New York (16–18 March).
Speaking to OT about the latest collections from Serengeti, marketing communications manager Jim Katz explained that quality was at the heart of the company’s current products.
“We always use photochromic lenses, and most models are made in Italy, or in Japan if the frames are metal,” he said.
Highlighting launches at the show, Mr Katz pointed to the ‘Varese’, with its contemporary and integrated hidden spring hinges, and the ‘Matera,’ featuring adjustable nose-pads, rubber temple tips, and a brushed-metal finish.
The matt black 'Savio 8516,' re-interpreting the classic aviator style, is described by Mr Katz as “expanding the company’s fashion horizons,” adding that Serengeti has been introducing a mix of metals, acetate and nylon into its collections.
Noting the potential for growth for the Serengeti brand in the UK, Mr Katz told OT that the company would be using 2018 “to launch a brand-new campaign to refresh the brand in the public’s eye.”
Speaking about the Bolle range, Mr Katz explained that there are three overarching collection categories for customers to choose from. Describing the Performance collection as “tech-driven,” it includes a range of lenses, and the frames that are “highly adjustable.” Picking out sunglasses for cyclists – a sport that is growing in popularity – the Bolle collection includes the ‘Vortex,’ ‘Sixth Sense’ and’ Aeromax.’
Mr Katz explained that Bolle’s Outdoor collection was “a more casual, sporty look,” featuring wraparound frames. Frames including ‘Vibe,’ Tigersnake’ and ‘Python’ are designed for “everyday use,” thanks to features including anti-slip nose and stem pads.
In the Lifestyle category, Mr Katz highlighted the launch of the ‘Boxton’ model in 2018. Featuring a characteristic stainless steel bar in bright colours or brushed metal for a classic styling, the frame is described as “neo-classic.”