Elle magazine is a go-to reference in fashion, with 45 editions in the world and 21 million readers worldwide. Designed for independent, open-minded women, the brand has been developed into a collection of licensed products including accessories, clothing, home decoration and luggage, which are sold in over 80 countries.
The new 2015 sunglasses collection has the beauty of Paris, the city and its women, as its theme.
Frame profiles are sculpted to reveal slender, tailored lines and a smooth touch on frame curves and angles.
Fresh inspirations are drawn from the baroque opulence of Parisian architecture, with contemporary references displayed as ornate decorations.
Colours are a major theme of the 2015 eyewear styles, with new shades and innovative mixes. Orange flashes, summer blues and daring reds are striking statement hues, while the colour spectrum also features gradients and pearled tones.
Charmant UK general manager, Louise Brunton, told OT: “This year our Elle sunglasses are inspired by the Parisian flair for style and glamour. They are truly chic in a range of colours, from soft pastels to striking blues and reds.”
Ms Brunton added: “With up to the minute metal embellishments on the arms, high quality lenses and all frames suitable for progressives, this collection is a winner for the independent optician. And for 2015, we are offering a 12 piece deal complete with Elle stand.”