100% Optical
The UK’s largest optical trade show will be held at Excel London from 27 February - 1 March 2027
The UK’s leading annual event for optical professionals, 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology and business solutions. We are official UK partner for the event, with our journal Optometry Today the official media partner.
Delegates can earn valuable CPD points through an AOP-curated programme of innovative education and create new connections with more than 10,000 peers across the sector. Watch the highlights from 2026 below.
Entry is free for individuals working in optician and optometry practices, eyewear stores, private healthcare, the NHS or academic settings, as well as students in related fields.
You can register for 100% Optical 2027 now.