100% Optical 2021

The UK's biggest trade event in the sector, 100% Optical


100% Optical will take place at ExCel London on 8-10 May 2021.

The Association of Optometrists was once again proud to be the 'Official UK Partner' of the event, whilst our journal Optometry Today was the 'Official Media Partner'.

What is 100% Optical?

100pctOptical 2021_BLACK_with_dates

Over the course of three days, 100% Optical delivered a comprehensive educational programme of lectures and workshops from leading international experts, along with fashion shows, design hubs and spaces for networking across the sector.

It is the eighth year the event has taken place, bringing together thousands of professionals to learn, network and discover the latest innovations in the optical industry.

Delegates had access to specialist advice on career development, marketing, design, financial planning and legal matters, as well as interactive CET and CPD for the entire practice team.

AOP lounge - earn additional CET points in the exclusive member lounge

AOP members had exclusive access to the education provided in the AOP lounge, which hosted a range of expert speakers, delivering a full programme of workshops, lectures and debates, which earned them additional CET points. 

2020 highlights

Watch highlights from 100% Optical 2020