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100% Optical 2020

Learn more about the UK's biggest trade event in the sector, 100% Optical

100% Optical will take place at ExCel London on 25-27 January 2020.

The Association of Optometrists is once again proud to be the 'Official UK Partner' of the event, whilst our journal Optometry Today is the 'Official Media Partner'.

What is 100% Optical?

100% Optical 2020

Over the course of three days, 100% Optical delivers a comprehensive educational programme of lectures and workshops from leading international experts, along with fashion shows, design hubs and spaces for networking across the sector.

It is the seventh year the event will take place, bringing together over 9100 professionals to learn, network and discover the latest innovations in the optical industry.

Delegates can access specialist advice on career development, marketing, design, financial planning and legal matters, as well as interactive CET and CPD for the entire practice team.

AOP lounge - earn additional CET points in the exclusive member lounge

AOP members have exclusive access to the AOP lounge, which hosts a range of expert speakers, delivering a full programme of workshops, lectures and debates, allowing you to earn additional CET points.

AOP Awards 2020

The AOP Awards dinner and prize ceremony will take place during 100% Optical on Sunday 26 January. For the latest updates, please see the AOP Awards section.

2019 highlights

Watch highlights from 100% Optical 2019