We’ve launched our new Voice of the Profession insight panel which will give members a unique opportunity to share their thoughts on eye health issues.
We’re encouraging all members to join up by taking part in the first survey – which has been sent to all practising UK members.
Members who join the panel will be asked to complete one 15-minute survey and two smaller surveys each year. In total, panel members will commit less than an hour of their time annually. The statistics will then be used by us to promote positive stories in the media, under the external brand name 'Voice of Optometry', to increase understanding of optometry and instil better eye health habits among the public.
Having this valuable data will strengthen our position – giving us the campaign power to champion the profession
Chief Executive of the AOP, Henrietta Alderman, said: "The AOP is delighted to be launching this important new initiative which is designed to support a more public profile for optics. We know that this is increasingly important to our members and this project will underpin some of our longer-term goals for external facing work. Having this valuable statistical data will strengthen our position – giving us the campaign power to champion the profession and the issues that practitioners care about."
Ms Alderman added: "We hope that our members see this as an excellent way of ensuring their voice is represented and will support us in this endeavour to bring optometry and eye health issues to the fore."