Described as a period of challenge, change and transformation, our Annual Report 2016 highlights a 6% rise in membership last year and 32% increase in legal and regulatory enquiries from 2014.
A record year
In 2015 our in-house legal and regulatory team received more than 3,800 member enquiries, reflecting the ongoing demand for this valued service.
Employment issues were the single most common enquiry, followed by queries related to General Ophthalmic Services and patient complaints.
We delivered on our communications strategy in 2015 introducing a refreshed brand identity and fully integrated mobile-responsive website.
The new-look and frequency Optometry Today (OT) was also launched, along with a consolidated and more engaging social media presence.
AOP Chief Executive, Henrietta Alderman, said: “The AOP has a responsibility to deliver on the trust given to us by our membership and provide value for money. In 2015 we continued to grow our membership and develop highly-valued services. Membership fees were frozen for the sixth consecutive year, while outstanding defence and legal support remained central to our tailored membership package.”