Optometry Today ’s new guide on contact lenses

The Contact Lens Guide supports eye care professionals in enhancing the patient’s journey from recommendation and first fit, to the trial period and ensuring long-term contact lens success.

The resource offers insights from experienced practitioners on their approach to fitting lenses, and engaging with and guiding patients through digital resources as well as on the practice floor, and solving visual problems.

Selina Powell, OT’s Features Editor, said: “Contact lenses can be a liberating alternative for spectacle wearers as this mode of correction can keep up with the pace of their varied lifestyle needs. This guide has been designed to support eye care professionals in providing an effective and efficient contact lens journey, while helping patients get the best out of their contact lenses.”

The guide is a free resource for practitioners that will cover the role of the practice team in supporting patients through application and removal training, embracing technology within the patient journey, matching contact lenses to an individual’s life stage and an insight into contact lenses for film.

Christina Olner, Head of Professional Affairs UK and Ireland at CooperVision, said: “Opening up the opportunity for patients to experience the freedom and confidence that contact lenses can offer means looking at things from a fresh perspective. Changing the way things are done is never easy, but the pleasure seen on a patient’s face makes it all worthwhile.”

The guide will be available online and as a standalone publication alongside the December/January edition of OT, landing on 09 December.

To access the guide online, visit: www.optometry.co.uk/contact-lens-guide

Ends

For more information, please contact Anjola Sulaiman, PR and Media Executive, at the Association of Optometrists, [email protected] or telephone 020 7549 2062.

Notes to Editors

Association of Optometrists

The Association of Optometrists (AOP) is the voice of the optical profession, representing over 80% of practicing optometrists. The AOP elevates the work of its members, safeguards their interests, and champions eye health across the UK. For more information, visit www.aop.org.uk

Optometry Today

Optometry Today (OT) has a readership of over 17,700 AOP members and subscribers in print and online. The OT ABC audit certificate is available online: www.abc.org.uk/product/5966-optometry-today. OT’s website offers daily news, interviews and in-depth features and analysis, plus exclusive access to over 42 CPD exams per year, including bi-monthly CPD video content. For more information, visit www.optometry.co.uk