Optometry Today 's new essential guide for myopia management
Optometry Today (OT ) has published the second edition of its myopia management guide, in partnership with headline sponsor, CooperVision, the Association of Optometrists (AOP) and Topcon Healthcare.
The big short. Your myopia guide is a printed and digital guide designed to support eye care professionals in integrating myopia management within patient care.
The guide will educate optometrists, dispensing opticians and contact lens opticians on key topics for their practice including, the myopia management journey, effective patient communication tips, complaint mitigation advice and insight into the patient experience.
Selina Powell, OT’s Features editor, said: “With the prevalence of myopia in children doubling in the last 50 years, there has been increased interest in clinical practice on effective myopia management strategies. This guide has been designed to educate and engage eye care professionals on the intervention options while providing practical advice on the best communications techniques for building awareness with patients and their families.”
In the supplement, practitioners will find guidance on the best ways to handle common queries about myopia, how using myopia management techniques may impact their daily practice and professional predictions on the future of myopia management.
CooperVision’s Head of Professional Affairs UK & Ireland, Christina Olner, said: “CooperVision is passionate about empowering eye care professionals to change the trajectory of childhood myopia. This latest version of the myopia guide contains updated insight and knowledge from across the optical industry which we hope eye care professionals will find practical and helpful.”
The 20-page supplement will be issued alongside the June/July edition of OT, landing on 10 June. To access the guide online, visit: The big short. Your myopia guide.
For more information, please contact Anjola Sulaiman, PR and Media Executive, at the Association of Optometrists, [email protected] or telephone 020 7549 2062.
Notes to Editors
Association of Optometrists
The Association of Optometrists (AOP) is the leading representative membership organisation for optometrists in the UK. We support over 80% of practising optometrists, to fulfil their professional roles to protect the nation’s eye health. For more information, visit www.aop.org.uk
Optometry Today (OT) has a readership of over 17,500 AOP members and subscribers in print and online. The OT ABC audit certificate is available online: www.abc.org.uk/product/5966-optometry-today. OT’s website offers daily news, interviews and in-depth features and analysis, plus exclusive access to over 42 CPD exams per year, including bi-monthly CPD video content. For more information, visit www.optometry.co.uk