Practice team guide launched by Optometry Today 

A free supplement in partnership with Johnson & Johnson Vision

Johnson & Johnson Vision logoOptometry Today (OT), the journal of the Association of Optometrists (AOP), in partnership with Johnson & Johnson Vision, has created a free practice team guide. The guide, Taking the Next Step, will be issued with the June/July edition of OT from 12 June.

The 20-page guide covers advice around clinical and ethical dilemmas for the practice team as well as practical tips for a successful triage process.

AOP Councillor and optometrist, Josie Evans, helped inform the content and explains that the guide is designed to support the team as a whole: “Every member of the practice team is important. The guide offers a range of helpful and informative perspectives on the key issues they face.”

Looking at how practice teams stepped up during the pandemic to ensure eye care needs were met, the guide explores how optometry supports the local community. It also tackles some of the common challenges faced such as managing complaints and the balance between selling and recommending.

The guide is part of a broader commitment by the AOP to support the wider practice team. The AOP, in collaboration with Johnson & Johnson Vision, recently launched a new webinar series aimed at fulfilling a spectrum of training needs across the practice team.

For more information, visit the supporting the practice team page.


For more information, please contact Serena Box, PR and Media Manager, at the Association of Optometrists, [email protected] or telephone 020 7549 2040.

Notes to Editors

Association of Optometrists

The Association of Optometrists (AOP) is the leading representative membership organisation for optometrists in the UK. We support over 82% of practising optometrists, to fulfil their professional roles to protect the nation’s eye health. For more information, visit

Optometry Today

Optometry Today (OT) has a readership of over 17,000 AOP members and subscribers in print and online. The OT ABC audit certificate is available online: OT’s website offers daily news, interviews and in-depth features and analysis, plus exclusive access to over 42 CET exams per year, including bi-monthly CET video content. For more information, visit