AOP's journal Optometry Today  wins MemCom 2016 award

Optometry Today  (OT ) picks up prestigious national award at MemCom 2016

The Association of Optometrists’ (AOP’s) journal, Optometry Today (OT) has won a prestigious national award at the MemCom 2016 Awards. The journal scooped the ‘Best Professional Association or Royal College magazine’ accolade, announced at a ceremony yesterday (19 May).

OT fought off fierce competition from other membership organisations, including the Federation of Small Businesses, the Chartered Institution of Building Services Engineers and the Association of Accounting Technicians. Organised by MemCom – the networking organisation for membership marketing professionals – the awards recognise and celebrate excellence within the membership sector.

OT Managing Editor, John White, said: “Winning the MemCom 2016 Award is fantastic. It was a highly competitive category which featured impressive member journals and magazines, so for the judges to pick OT as their outright winner is extra special. 

“Last year we set ourselves the task of making OT – already a successful and popular journal with our members – even better. We embarked on full-scale redevelopment of the journal with our publishing partner Think. This included moving from a fortnightly to a monthly journal, and bringing in a raft of new content sections to reflect the interests and needs of members today – each with their own distinct design. To have this work recognised by our peers in the membership sector as 'best in class’ is a great feeling.”

The awards judges included representatives from the British Medical Association, the Royal College of Obstetricians and Gynaecologists, and the Royal Institute of Chartered Surveyors. Commenting on OT, the judges highlighted the journal’s ‘classy and clean design and wide range of relevant, topical and educational content’.

AOP Chief Executive, Henrietta Alderman, said: “We are delighted that OT has received this recognition from the membership sector, reinforcing the journal’s place as the must-read resource for all optical professionals. OT keeps our members up-to-date with the latest legal, health, clinical and regulatory news in the profession, along with wide-ranging CET which covers all competencies. To be acknowledged as the leading membership journal underscores the hard work and commitment of the OT team, delivering exceptional value to our members and subscribers. ” 

The awards took place at the Royal College of Obstetricians and Gynaecologists in London.


High-res images are available via this Dropbox link. For more information, please contact Anne Grenyer, PR and Media Manager at the Association of Optometrists, at [email protected] or telephone 020 7549 2063.

Notes to Editors

Association of Optometrists 

The Association of Optometrists (AOP) is the leading professional membership organisation for optometrists and other optical professionals in the UK. We support our community of 16,000 plus members to fulfil their professional roles to protect the nation’s eye health. As a founding member of the Optical Confederation we work with others to improve eye health for the public good.

Optometry Today

Optometry Today (OT) has an audience of 15,000 members and subscribers. The new-look OT was launched in October 2015, following extensive member feedback, and provides readers with a 100-page resource, featuring continuing education and training (CET) articles, in-depth features and opinion pieces from experts across the profession. The OT website offers subscribers exclusive access to over 65 CET exams per year, including bi-monthly CET video content.


MemCom is a resource for membership bodies, charities and not-for-profit organisations. Short for 'Membership Communications', MemCom was founded in 2002, with the first annual membership marketing and awards conference taking place that year.