Stub it out

Our campaign on smoking cessation for the protection of eye health and possible sight impairment

Stub it out campaign

We’ve launched our Stub it out campaign – our first national eye health campaign centred on the effects of smoking which is designed to give people even more reasons to stop.

Find out more about why we’re running this campaign by visiting the Stub it out pages.

How to get involved

You can get involved by downloading our campaign pack and sharing the materials through your own channels.

Look out for our posts on social media which can also be shared using the campaign hashtag #StubItOut – find us on Facebook or follow us on Twitter.

Making the most of your campaign materials

There are lots of ways to get involved in the Stub it out campaign. We’ve compiled some tips to help you get started.

Banner and mid-page unit (MPU)

You can promote the campaign by displaying the online adverts on the most visited pages of your website, and linking to

These adverts have been produced in the most commonly used sizes and can be uploaded to your website and social media channels in the same way you would upload any image or video.

Social media — animated GIF and infographic   

Utilise social media by sharing the animated GIF or infographic we’ve created on either your personal or business social media pages, such as Twitter, Facebook or LinkedIn. Do include the link to our campaign page,, using the hashtag #StubItOut, and don’t forget to ask your friends, patients and other contacts to also share the message.

'Cheat sheet' for social media 

If you’re looking for some inspiration on what to post on social media, read our suggested content for social media – which includes ideas for posts.

Practice poster 

Print and display one of our A1 or A3 campaign posters in practice to remind patients of the impact of smoking on their eye health.

Patient leaflet

Give your patients another reason to quit by using our new leaflet on smoking and eye health to tell them about what conditions they are more at risk of developing as a smoker. We recommend that you use this information, following a suitable examination, to reinforce any advice you’ve given as part of their appointment.