100% Optical

Registration opens for 100% Optical 2024

The 10th edition of the optical trade show will be held from 24 – 26 February 2024

Three models, all dressed in black turtlenecks and suit jackets and wearing bold sunglasses, pose on the 100% Optical catwalk

Registration has opened for the 10th edition of 100% Optical, taking place between 24 – 26 February 2024.

The show is free to attend and hosted at London’s ExCeL, with a vibrant exhibition of suppliers from across the sector, including equipment, contact lenses, and eyewear design.

Sponsors for the 2024 show include Specsavers, CooperVision, Johnson & Johnson Vision, Haag-Streit UK, Carl Zeiss, SpaMedica, Olleyes, and Nikon.

More than 200 eyewear brands join the show, organisers have shared, while delegates can also enjoy a unique area for makers and crafters, a dispensing workshop, and industrial space – The Studio.

Celebrating design, the annual Love Eyewear Awards, and beloved live catwalk, will also make a return.

As the official education partner for 100% Optical, the AOP will deliver opportunities for continuing professional development (CPD).

Dr Ian Beasley, AOP head of education and OT clinical editor, shared with OT: “Delegates can expect a mix of keynote lectures, panel discussions, peer reviews and discussion workshops, showcasing the latest topics.”

Plans are in development to recognise the decade milestone across different aspects of the show.

Speaking to OT, Nathan Garnett, event director, shared that the early vision for 100% Optical was to create “a showpiece for the industry.”

“I think we’ve achieved that,” he said, adding that now the focus is on “making it bigger and better each year.”

Register for 100% Optical online.

When was your first 100% Optical? Get in touch with OT to share your stories from past shows at [email protected]