100% Optical

Game on with Jai Kudo Lenses

OT  spoke with the team at Millmead Optical Group about new products and sustainability

Solutions for gamers and sustainability projects are a key focus for Millmead Optical Group, OT heard.

At 100% Optical (February 25–27), the company’s shared Jai Kudo Lenses’ new XP Pro Gaming lens.

Dan Southern, business development manager for Millmead Optical Group, said: “With gaming being a multi-billion pound industry, we felt that bringing a concept into optics was fitting a void.”

He noted that opportunities exist online to purchase gaming lenses, but said: “they are generally just blue filters or blue coatings.”

James Conway, CEO of Millmead Optical Group, added that, in exploring if there was a way to improve performance for gamers, the company created the XP Pro Gaming lens.

The new product features the company’s honeycomb coating and a 0.50D boost.

The lenses are available in a range of prescriptions and coatings, including anti-reflective coatings.

Speaking at the show, Conway described the interest in the lens as “crazy.”

Consumer emphasis on sustainability

“The gaming industry is huge, but in terms of consumer trends, sustainability always comes back around,” Conway said, describing it as a “huge topic.”

Continental Eyewear, part of the group, produces the Cameo Sustain range of frames, made of recycled PET, which the company is increasing to include recycled metal frames.

Similarly, through Optoplast, the company offers cases and accessories made from recycled materials.

“This overarching sustainability direction is something very important to the business, but also to me personally,” Conway said.

“We all have a shared responsibility in doing everything we can. None of us are perfect, and it’s not going to happen overnight,” he continued, emphasising the importance of moving in the right direction, and acting “in a more socially and environmentally responsible manner in everything we do.”

Consumers are driving change, Conway suggested, pointing out: “If you look at the clothing and textile industry, that has changed quite markedly because consumers want to see recycled polyesters used in clothing, and now it has become normalised.”

“I don’t think optics is there yet, but I think over the next three, five, seven years, it will get nearer to being normalised so all lens waste is recycled, all frames are recycled, all cases are made with certain materials,” he said.

In fact, he suggested, the measure of success would be when sustainability has become so normalised that: “it’s just done, because that’s what everyone expects.”

Conway felt there is a growing proportion of patients and consumers who are “curious to know where things have come from, where things have been made, and what the supply chain looks like,” with the younger generations in particular asking key questions.

“It’s going to snowball,” he said.