A positive community feel
As 100% Optical 2020 draws closer, OT takes a look at what equipment and audiology suppliers will be showcasing on stand at the trade show
100% Optical will look to recreate a “positive community feel” when the trade show returns to ExCeL on 25–27 January 2020.
Speaking to OT about 100% Optical 2020, event director Nathan Garnett shared that the trade show will provide opportunities for attendees to interact with the industry at all levels.
“People often comment on how 100% Optical has a positive community feel to it. We aim to create a fun environment where asking questions is encouraged, new products are tested, and friendships are made,” he said.
Mr Garnett added: “Everyone has a different reason to attend the show. Some are seeking out the next big seller for their practice, others come to keep up to speed on how the latest technology can benefit them and their patients. Whatever level you are at in the industry, 100% Optical will make it easy for you to interact with like-minded people at their stand, in a seminar, or at the many happy hours and parties taking place both during and after the show.”
Whatever level you are at in the industry, 100% Optical will make it easy for you to interact with like-minded people
Love your OCT
Heidelberg Engineering’s clinical affairs manager, Tim Cole, will host OCT Live: Learning the eyeway code at the new Future Practice Hub on Sunday 26 January.
The equipment company shared that the peer review session will be a theory test in optical coherence tomography (OCT), highlighting how to enhance relationships with ophthalmologists and improve patient care in practice.
Heidelberg Engineering will also host Love your OCT: Tips for success, which will see three optometrists share their OCT stories and experiences. They will offer tips for introducing OCT into an independent practice, including advice on pricing structures and communication.
On stand, the equipment company will showcase its latest technology with imaging experts available to speak to.
Head of UK marketing and education at Heidelberg Engineering, Emily Malbon, said: “For those who are considering purchasing an OCT or upgrading their existing OCT device, we can show you how to build relationships with your local hospital eye service with the imaging platform that is found in more than 200 NHS hospitals.”
Working for Leightons
Leightons Opticians & Hearing Care will be providing insight into the culture, vision and values of working at the company.
CEO of Leightons, Ryan Leighton, is encouraging pre-regs, optometrists and dispensing opticians to drop by the stand for a coffee and a chat with Leightons’ professional team and directors.
“Come and learn about the flexibility and market-leading benefits of joining our dynamic mobile team, The Pulse,” he shared, adding: “Business owners will get to meet the directors and team from The Hearing Care Partnership (THCP) where we will be showcasing how we integrate marketing-leading audiology with independent optometry. Plus, learn all about the powerful future-proofing benefits of THCP’s The Business Club, which launches in January 2020.”
We will be showcasing how we integrate marketing-leading audiology with independent optometry
Optos will host on-stand CET covering ultra-widefield retinal imaging, interpreting pathology and disease, and the challenges and opportunities of investing in clinical technology.
Speakers include optometrist and owner of Radlett Opticians in Watford, Kirit Patel, who will present a step-by-step guide to retinal imaging and the advantages of ultra-widefield technology.
Bebington-based optometrist, Oliver Gatehouse, will explain how his Optos Daytona has helped patients, and why he believes he could not practise without it.
Eyoto will give attendees the opportunity to get hands on with its latest lens analysis technology, including eMap for retail.
It highlighted that the device is an integrated lens analyser, tablet app and cloud portal that makes evidence-based dispensing a reality.
Chief technology officer at Eyoto, Jonathan Dean, said: “Provide your customer with a clear understanding of different lens designs, which will benefit their needs and lifestyle. Understand problems and difficulties by gaining a genuine insight into the lens design and how it relates to customer use.”