100% Optical

New Future Practice Hub to launch at 100% Optical 2020

Event director Nathan Garnett tells OT  about what visitors can expect from the show when it returns in January

100% Optical 2019 education on AOP stand

100% Optical 2020 will deliver a “winning formula” of eyewear, equipment, contact lenses and business services when it returns to ExCeL London on 25–27 January.

With registration due to open on 2 September, event director at show organiser Media 10, Nathan Garnett, told OT that 2020 is a landmark year in optics and one that comes with added anticipation and expectation.

“As the biggest gathering of people in optics in the UK, 100% Optical in January 2020 could not be better timed to kick off the celebrations in style,” he shared.

Mr Garnett explained: “We have lots of new content to share with delegates, additional parties, and a campaign to get eye care and eyewear being talked about by the wider public.”

Future practice hub floorplan

A new area for 2020 is the Future Practice Hub which will feature four optical practice rooms, with three CET points on offer through workshops for delegates. It will house a dispensing area, consulting room, open plan seminar area and a diagnostic suite.

Show organisers have confirmed that the Future Practice Hub will be sponsored by Luneau Technology who will deliver a series of workshops for delegates.

#EyewearWeek will return from 20–26 January, 2020 in order to boost footfall to optical practices, increase sales and generate publicity for eyewear, with engagement expected on social media, as well as in the press.


Education sessions at the event will be designed and delivered by the AOP. The AOP’s head of education, Dr Ian Beasley, told OT that topics will include myopia, glaucoma and low vision to communication skills, social media conduct and tax saving for clinical investment.

He shared that the Main Stage will host a headline speaker on each day of the event and teased more discussion-led sessions in 2020.

Dr Beasley said: “2020 is an opportunity for the profession to come together to celebrate and learn about advances in the sector, expanding scope of practice, new products, improved treatments, and emerging technologies.”

“In the AOP Lounge, discussion-led CET will continue to dominate the programme but we will also update practitioners on other areas such as the new GOC business standards,” he added.

Julian Goulian frames
Raen eyewear

Registration for 100% Optical 2020 opens on 2 September. Visit the event's website for further information.