03 October 2018
100% Optical 2019 will feature the show’s biggest and strongest line up of frames with 25% more styles to browse, including launches from exhibitors Continental Eyewear and International Eyewear, when the show returns to ExCeL London on 12–14 January.
Event director of 100% Optical, Nathan Garnett, told OT: “100% Optical has been firmly growing as the UK’s number one destination to see the latest in eyewear design from around the world and the show is now firmly on the international circuit for brands wishing to premier new ranges and showcase them on our catwalk.”
“Visitors will get to see a brand new choreographed catwalk featuring the latest trends, a selection of frames, as well as background on why they will be hot and how you can increase revenues,” Mr Garnett added.
The Royal College of Arts Eyewear design competition will also return in 2019 with a 2020: Vision in motion theme. Entrants are being asked to design a maquette of a new vision device, which functions as a health aid or protection, as well as makes a style statement. The winning design will have considered new design processes, lens technologies and embedded technology.
"100% Optical has been firmly growing as the UK's number one destination to see the latest in eyewear design from around the world"
Education
Discussion workshops
Wolf Eyewear and ABDO’s past-president, Peter Black, will lead a frame materials and dispensing discussion workshop. Optometrists and dispensing opticians attending will discuss what constitutes a well-fitting frame and how this impacts the optical, visual, comfort and cosmetic performance of a lens.
Silhouette’s CET programme will also return, which includes rimless lens workshops led by Mr Black that will provide information on new lens techniques, as well as modern lenses discussion workshops.
Thinking inside the box
“ABDO CET workshops are returning to 100% Optical 2019, offering CET points for optometrists and dispensing opticians. Sessions will cover a range of competencies, with highlights including a discussion workshop, Thinking inside the box, which explores areas of low vision, paediatric dispensing and optical appliances, as well as a contact lens-based peer discussion.”
Head of CET at ABDO, Alex Webster
Style with substance
“For me, style must have substance. There is much more to looking good than first meets the eye. I have a passion for fashion and a fascination with wellness. Style with substance: More to fashion than meets the eye will focus on how we, as optical professionals, can contribute to the look-good, feel-good factor of both our patients and ourselves.”
Optometrist and lifestyle blogger, Lizzy Yeowart
Exhibitors
Latest launches
De Rigo will launch its spring/summer 2019 collection from British fashion brand, Mulberry, and reintroduce its house brand, Lozza (pictured above), to the UK market.
Silhouette will celebrate 20 years of its Titan Minimal Art collection with an anniversary range. The eyewear company will present a new collection of prescription sunglasses, as well as its Neubau Eyewear special edition range.
William Morris London will launch its Made in Japan Black Label collection, which is made from Mazzuchelli acetate.
Essilor will launch new collections from its eyewear brands Societe des Lunetier and Bolon, which is supported by brand advocates, Anne Hathaway and Hailey Baldwin.
Education booking is now exclusivly open for AOP members. Visit the 100% Optical website for further details.
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