Vision Express opens the doors to its new flagship

The London, Oxford Street, site extends over three floors and displays more than 90 brands

Martin Kemp, along with Islam Sayam and other members of the Vision Express London Oxford Street practice, pose for a ribbon cutting to open the refurbished store
Vision Express

Vision Express has unveiled its new-look flagship site on London’s Oxford Street.

Sleek glass and polished mirrors, bright digital displays, modern furniture, and floor-to-ceiling displays of major eyewear brands – the 181–183 Oxford Street practice has had a designer refresh to create a “smart, contemporary, and warm environment.”

The practice, which has been renovated over a period of several months, extends over three floors, with more than 90 brands on display.

The lower floor hosts the Vision Centre by Essilor, with seven testing rooms and a room dedicated to contact lens teaches.

Designer eyewear displays dominate the ground floor including areas dedicated to Ray Ban frames and the latest Transitions lenses.

The second-floor hosts spectacles and own-brand lines, along with an area for collections and a myopia management focus.

Vision Express hosted an event to celebrate the opening of the new site, with music by DJ, musician and presenter, Martin Kemp, along with his son, the broadcaster and presenter, Roman Kemp.

Dan McGhee, director of professional services at Vision Express, described positive feedback of the new-look practice, telling OT: “It’s a very exciting time for us.”

The practice will be offering Vision Express’ advanced eye tests, which incorporate optical coherence tomography and a dry eye questionnaire.

McGhee explained that in addition to these features, “we’ve elevated the emphasis on the UV protection recommendation. All things to improve the health of our customers.”

Speaking to OT, Islam Sayam, lead optometrist at Vision Express, commented: “Working as part of the flagship team is such a great honour. We have state of the art technology for the eye exam and equipment for the store. We absolutely have the wow-factor throughout our customer journey. From the moment you walk in, to the moment you walk out of the store, we try to give it 100%. Not only do we uphold our clinical standards but also our store standards as well.”

The instruments and features included in the practice enable the eye care professionals to provide “a really personal and bespoke recommendation, based on what that patient does day-in, day-out,” Sayam added.

Chris Scourfield, property director at Vision Express, commented on the re-opening: “We are proud to bring to London’s iconic Oxford Street a designer makeover for Vision Express.”