Boots Opticians launches new advertising campaign

A series of short films aim to highlight the small and everyday details that are made visible through having the correct prescription

A hand enters the frame from the right holding remote control. In the background, a large television on the wall is blurred but it seems to be a guide of programming.
Pexels/Karolina Grabowska

Boot Opticians has launched a new advertising campaign focused on the smaller details in life that could be missed without clear vision.

The new TV campaign is formed of a series of 20-second films airing from January and makes up part of the Boots Optician’s ‘See What’s Possible’ branding.

The short films present moments between loved ones observing the details in everyday life, made possible by having clear eyesight through the correct prescription, and the use of spectacles and contact lenses.

The first film also highlights Boots Optician’s January offers.

Gail Borley, head of brand and digital at Boots Opticians, said: “We are really excited to be launching our new TV campaign, which is an extension of our successful ‘See What’s Possible’ brand platform, highlighting the importance of eye health and vision.”

“The campaign showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see more clearly, but in the faces and expressions of the people you love,” Borley added.

The campaign has been made with creative agency VML/The Pharm, along with media agency Essence Mediacom.

The 20-second television advert launched on 2 January on ITV1. This will be followed by video on demand, digital out of home advertising, radio, social media, and digital display adverts.