OutsideClinic launches television advert

Domiciliary optometry provider, OutsideClinic, has launched its first national television advert in almost a decade.

The 30-second television advert, which will run through Sky AdSmart, seeks to “increase awareness amongst older people that they may be eligible for an NHS-funded eye test at home,” OutsideClinic shared.

The advert, which first aired on 7 November, follows the journey of a domiciliary patient, from having an eye test at home to receiving new glasses. It will run for six weeks initially.

Commenting on the advert, marketing director at OutsideClinic, Nick Wright, shared: “While 460,000 eye tests were conducted in a domiciliary environment in 2020, research indicates that 2.7m people in the UK would actually benefit from such care, suggesting the majority of suitable people either don’t know about domiciliary eye care or there is not enough provision in their area.”

“As the UK’s biggest provider of domiciliary eye and hearing services, we’re on a mission to address both of these challenges in order to ensure that no one gets left behind – especially those most in need,” he added.

In September OutsideClinic established a joint venture partnership model. Read OT’s interview with the company’s director of strategic partnerships, Paul Chapman-Hatchett, about what JVPs offer eye care professionals and the patients they care for.