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Specsavers partners with road safety charity

The multiple will encourage people to ‘step up for safe streets’ during Road Safety Week

Speed dial
Specsavers has partnered with the charity Brake for UK Road Safety Week in order to promote the importance of clear vision while driving.

Road Safety Week, which takes place from 18–24 November, will encourage drivers to ‘step up for safe streets’ and do their bit for road safety.

With support from Specsavers and funding from the Department for Transport, Brake will produce resources that organisations can use for free to raise awareness of the importance of road safety.

Co-founder of Specsavers, Dame Mary Perkins, said: “We are proud to support Road Safety Week this year and want to encourage everyone to commit to stepping up for safe streets.”

“Good eyesight is essential for the safety of everyone on the roads but we know around one in four people don’t have regular eye tests. Your vision can deteriorate gradually without you even noticing so the only way to be sure your vision is up to scratch is to have an eye test every two years,” she added.

Brake shared that every 20 minutes, someone is killed or seriously injured on a British road and each incident is preventable.

Road Safety Week will highlight how forward-thinking road designs and vehicles can stop human error while encouraging walking and cycling as alternatives to driving.

Director of campaigns for Brake, Joshua Harris, said: “Road Safety Week provides a unique opportunity, every year, to focus the public, organisations’ and policy-makers’ attention on the vital issue of road safety. We are absolutely delighted to have Specsavers on board with us this year, and their support will be invaluable in helping us encourage everyone to do their bit for road safety and step up for safe streets.”

Image credit: Pixabay/Arek Socha