Selfridges opens largest eyewear space in the UK

The London department store’s eyewear area contains more than 2000 frames

Selfridges eyewear hall

Department store Selfridges has opened the UK’s largest eyewear hall following a revamp of its accessories hall by architect David Chipperfield.

Spanning over 4000sq ft, the area features more than 2000 glasses and sunglasses, including designer collections by Dior, Ray-ban, Tom Ford and Retrosuperfuture. Prices start at £40 for a Le Specs pair of sunglasses to a pair of sunglasses by Maybach at £22,700.

With eyewear from 50 global companies, Selfridges confirmed that 16 brands are new to the store, including Fak by Fak and Project Produkt. A number of brands have also designed frame exclusively for Selfridges, the department store reported.

The space features what it describes as ‘optometrist services,’ with pre-screening and treatments rooms with access to optical coherence tomography devices. An in-store laboratory means prescription glasses can be offered within one hour.

There is also a dedicated area for Chanel eyewear that is designed to showcase a collection which consists of both one-off and limited edition models from around the globe.