Selfridges opens largest eyewear space in the UK

Department store Selfridges has opened the UK’s largest eyewear hall following a revamp of its accessories hall by architect David Chipperfield.

Spanning over 4000sq ft, the area features more than 2000 glasses and sunglasses, including designer collections by Dior, Ray-ban, Tom Ford and Retrosuperfuture. Prices start at £40 for a Le Specs pair of sunglasses to a pair of sunglasses by Maybach at £22,700.

With eyewear from 50 global companies, Selfridges confirmed that 16 brands are new to the store, including Fak by Fak and Project Produkt. A number of brands have also designed frame exclusively for Selfridges, the department store reported.

The space features what it describes as ‘optometrist services,’ with pre-screening and treatments rooms with access to optical coherence tomography devices. An in-store laboratory means prescription glasses can be offered within one hour.

There is also a dedicated area for Chanel eyewear that is designed to showcase a collection which consists of both one-off and limited edition models from around the globe.