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Acuitis to open 40 UK practices in two years

The French opticians will roll out its own brand eyewear concept that has been trialled in London, Milton Keynes and Oxford

14 Aug 2018 by Andrew McClean, Laurence Derbyshire

Acuitis has announced plans to expand its UK presence with more than 40 practice openings over the next two years.

The French opticians, which has over 60 locations across Europe, has trialled a new store concept on Tottenham Court Road in London and at its Milton Keynes and Oxford practices.

Acuitis is aiming to challenge UK market leaders by becoming an optical fashion brand led by its frame offering, which is created by eyewear designer Frederic Beausoleil at his studio in Paris.

Retail operations director at Acuitis, Anna Thomas, said: “We want Acuitis to become a real challenger in the opticians and hearing market within the next two years.”

Acuitis has appointed retail design agency, Blackdog, to develop its strategy and communications during the expansion.

“Blackdog’s expertise is helping us to understand the gaps in the sector, educating and increasing the awareness of hearing health and amplifying our points of difference to make us relevant to a wider customer base in the UK,” Ms Thomas added.

Blackdog will provide in-store communication, digital marketing and out-of-home advertising.

Group client director at Blackdog, Jackie Hemmings, said: “The High Street is in a state of rapid evolution and Acuitis’ business model brings a much-needed fresh concept to the landscape.”

“Our instore concept and supporting marketing strategy amplify the chain’s points of difference and build on its European success to create an exciting starting point for its UK mission. We’re looking forward to seeing stores everywhere from Barnstaple to Bristol,” Ms Hemmings added.

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