Young football players from a Birmingham football club and their parents are championing the FA’s Respect programme with the support of Scrivens Opticians & Hearing Care.
The FA launched the Respect programme because around 7,000 referees quit every year due to the abuse they receive from players and from the sidelines. Lots of children also stop playing football because of the attitude and actions of over-enthusiastic parents.
For the programme, the Kings Heath Warriors U11s Colts team is helping to tackle the issue of over-zealous parents, as well as coaches and players who may have a ‘one-eyed’ view of the action.
Scrivens Kings Heath practice is offering a range of special deals for players, parents and supporters of Kings Heath Warriors’ junior teams.
Additionally the U11 players will display the Scrivens name on their football shirts as they compete in the Central Warwickshire Youth League in 2016–17.
Scrivens Kings Heath branch manager, Nikki Green (pictured left), said: “As a family-owned business with strong links to the local community, we were happy to get involved with the Warriors.
“You can’t always see the signs of failing eyesight, so it’s really important to have regular sight tests, whatever your age. We hope our sponsorship will encourage families to visit their local optician to make sure they’re eyes are fully on the ball. We’ll follow the teams’ progress with added interest.”
Kings Heath Warriors U11s Colts team manager, Dave Disley-Jones, said: “We’re very grateful to Scrivens for its generous support this coming season.”
He added: “Kings Heath Warriors fully endorses the FA Respect programme, which is designed to help create a positive environment for players, coaches and referees.
“This partnership with the local branch of one of England’s leading eye care specialists symbolises the values of community spirit and the benefits of keeping a good sense of perspective on the game – win, lose or draw."
Mr Disley-Jones concluded: “In different ways, Scrivens and Kings Heath Warriors are both in the game of helping the local community lead active, healthy lives. We should make a winning team.”