Child's play

With the fall in children’s eye examinations causing widespread concern, the multiples are investing heavily in innovative ways to encourage younger patients into practices

When the updated Britain’s Eye Health in Focus report from the College of Optometrists in 2013 revealed that a quarter of parents (25%) said their child has never had an eye test, the profession was galvanized into more proactive action.

To view this content, please log in

Not a member or subscriber? Join AOP today for access to a whole range of benefits, or subscribe to OT for immediate access to our premium content.